The ones who pull the strings - Pro Aqua

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AROUND THE WORLDPro-Aqua SwedenThey are young, they are successful, and nothing can stopthem. The head of the group is a charismatic person parexcellence – the unrivaled Richard Nordlander…The Pro-Aqua philosophyis currently spreading likewildfire through Sweden.Since fall 2007 we probablyhave one of the most successfuldirect sales teams of Scandinaviain our ranks – headed byRichard Nordlander and his assistantFredrik Ottoson. Nordlanderbrings along an impressiveamount of experience tothe Pro-Aqua business in Scandinavia.For example, amongstothers, he successfully workedwith one of our competitors for17 years. The Pro-Aqua Headof Sales Pino Madonia says:“Nordlander’s experience isimpressive, in particular whenconsidering the fact that he hasmade his way up to the top in anexemplary way, relying on hisown strength.” Another interestingfact that is no secret: Nordlanderhas done an “extra year”– for one year he worked foranother competitor for whichhe sold some thousand devicesin a short period of time. Afterjust a short time of cooperation,the synergies are already workingperfectly: the market-leadingproduct and one of the topsalesmen in Scandinavia form aperfect team…Apropos SwedenThere are 1,600 kilometersfrom the warm coast in thesouthwest to the cold tundra inthe north of Sweden. The countryhas a width of approximately400 kilometers. The countryconsists of three regions: fromnorth to south these are Norrland,Svealand and Götaland.The islands Gotland and Ölandin the Baltic Sea also belong toSweden. Sweden is a friendlydirect sales country. However,like most Scandinavians, theSwedes are very skeptical, andthey want to have top quality.40 • The sales force magazine 01/2008 www.pro-aqua-gmbh.de www.pro-aqua-gmbh.de The sales force magazine 01/2008 • 41
AROUND THE WORLDPro-Aqua SloveniaSlovenia is small – and very nice. Our new importers andpartners in Slovenia are also very nice: Adil and Irena.They are known as an excellent team.Asmall country – with agreat direct sales future:Slovenia. Our first importercouple – Adil and Irena– are sales experts, of course.Adil has been an excellent salesmansince an early age. Irenahas worked with a competitorand has won the title “top saleswomanof the month” severaltimes. Both are top salespersonswho also know how to build ateam. Together with their younggroup they have achieved fourdigit sales figures in Slovenia inthe last few years. We are proudthat they are now part of ourteam!blic, it is still in the process ofdevelopment. Nevertheless, directsales is very much acceptedand appreciated due to the goodproduct quality that is offered.Slovenia itself also manufacturesa popular product whichis sold in Europe. Therefore, thetask of our Slovenian partnersis very demanding. Of course,our partners in Slovenia havedone a great job right from thebeginning, and they have alrea-dy snatched away market sharefrom Pro-Aqua’s competitor.Adil and Irena have managedto achieve three digit sales figuresalready in the first monthof their cooperation with Pro-Aqua! With Adil and Irena, wehave pushed open the door tothe huge Slovenian potential!Apropos SloveniaIn terms of size, Slovenia is acompact country within the Europeansystem. However, beinga formerly Yugoslavian Repu-42 • The sales force magazine 01/2008 www.pro-aqua-gmbh.de www.pro-aqua-gmbh.de The sales force magazine 01/2008 • 43
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The ones who pull the strings - Pro Aqua

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