The ones who pull the strings - Pro Aqua

SCENE AND PEOPLEBig in businessHe is an expert when it comes to setting up anorganization. And this skill helped AlexanderSell to attract some hundred sales partnerswithin six years. Now, Alexander has establishedhis own training center and built an impressiveoffice block on a lawn in Wetzlar, Germany.He is one of the top peopleat Pro-Aqua. He isa real expert when itcomes to setting up an organization.And he is also a smartsalesman. In the first year afterjoining Pro-Aqua, Alexander,who has just recently built hisown Pro-Aqua office block ona green lawn in Wetzlar, Hesse,with an investment of morethan Euro 1 million, achievingone sales record after another.“Which has been quite simple”he says with a bright and convincingsmile. In his opinion,Pro-Aqua is a synonym for“easy financing, quality thatspeaks for itself, good support, clever trainings forsales partners, sound marketing plans and so on”.Many recordsAlexander Sell has now been working with Pro-Aqua International for almost six years. Duringthis period, he has set up an organization withmore than hundred active sales partners. None ofhis partners is a non-active fellow; nobody hasregistered himself/herself just to buy a device atconsultant terms and then never again lift a fingerfor promoting Pro-Aqua. And you probably alreadyknow it: Alexander has won the sales recordwith this ambitious group. In one month of the lastyear he and his team sold more devices than allthe German sales forces of his competitors’ together…24,000 square meters real estateWhy did he decide to show his Pro-Aqua successso conspicuously with his own large training center?“I thought it might be a good idea to investmy money instead of paying taxes to the fiscalauthorities”. And he did invest. He found an architect,paid the 24,000 square meters large realestate for the noble building in cash, and the excavatorscame. The foundation was laid. An officebuilding that is structured into two levels withmore than 450 square meters, was constructed.The building has been completed. The Pro-Aquaflags wave in the wind in frontof the building – a visible signof the loyalty and integrity thatAlexander Sell feels with respectto “my Pro-Aqua”. Moreover,Alexander operates inthe CIS States and frequentlytravels into these countries. Hesets up structures and drives thePro-Aqua idea there. And he isgood at it. Particularly, since hespeaks Russian as perfectly ashe speaks German. Moreover,he knows two other languages.Socialism is one, capitalism theother.52 • The sales force magazine 01/2008 www.pro-aqua-gmbh.de www.pro-aqua-gmbh.de The sales force magazine 01/2008 • 53