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Kemira Annual Report 2005

Kemira Annual Report 2005

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secured a complete product palette for pulp bleaching.Our chemical plants that are to be built at the Botnia pulpmill in Uruguay, along with comprehensive agreement todeliver chemicals, are proof positive for us that customersvalue possibility to buy all the bleaching chemicals theyrequire for pulpmaking from a single supplier.World-class efficiencyWe are seeking world-class efficiency in every aspect ofour operations. We have stepped up our operations byimproving our production lines and outsourcing non-corefunctions. We have moved ahead on our growth path andimproved our profitability in spite of the rise in raw materialprices and the industrial dispute in the paper makingsector in Finland last spring. The continuous improvementof safety is a top priority for us. Integrating new businessesinto our operations and getting the most out of internalsynergies will be essential tasks for us in future yearsas well.Close to the customerOur strategy calls for a presence close to our customerson all continents, including the burgeoning markets inChina and Latin America. We have a solid position inEurope and North America. In areas where <strong>Kemira</strong> hasa strong presence, the <strong>Kemira</strong> name and brand ring adistinctly positive note. We are known as top specialistsin our field, and we intend to build on this reputation.A strong commitment to pulpand papermakingWe pioneer many developments in chemical technology.We have strong ties to the Nordic forest cluster and withthe leading pulp and papermakers around the world.We are dedicated to honing our R&D expertise with theaim of continually improving our position as a preferredstrategic partner. Our top-flight researchers are dedicatedto coming up with new and improved solutions for ourcustomers.Pulp & Paper ChemicalsCustomers: The pulp and paper industry.Market position: # 1 worldwide.Products and services: Chemical solutions for pulpand papermaking processes end-to-end.Revenue: EUR 739 million.Personnel: 2,050Main market area: GlobalNearly two hundred different products are manufacturedat the Marietta site.End-products are stored in tanks before being shippedto the customer.9

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