Kemira Annual Report 2005

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Performance ChemicalsA growing market for specialty productsOur sights are set on achieving the leading position in the growing specialty product marketworldwide. We intend to move increasingly toward value-added products and non-cyclicalspecialty products.The Performance Chemicals businessarea comprises three strategic businessunits whose main products aretitanium dioxide pigments, organicacids and acid derivatives as well asbleaching chemicals for detergents.Active development work, growthand efficiency targets, coupled withthe ability to offer increasingly environmentallyfriendly products, arethe common threads linking theseunits. We are going after growthboth organically and through acquisitions.Our markets are global.Specialty products gainingshare within pigmentsIn the development of titanium dioxideproducts, we are concentrating onnew-generation printing ink pigmentsas well as specialty products for thefood processing, pharmaceutical andcosmetics industries. We are theworld’s leading supplier of pigmentsused in making printing inks. Specialtyproducts already account for abouthalf of the unit’s total sales, and oneof our strategic goals is to increasethis share still more. An extensivenew area of expertise is nanoparticles,which have a variety of usesin areas such as environmental technologyand self-cleansing surfaces.The world’s leading producerof organic acid derivativesThe acquisition of Verdugt of theNetherlands made Kemira the leadingproducer and marketer of organicacid derivatives in selected customersegments. We are also the world’ssecond largest producer of formicacid, and thanks to the investmentproject that was started in Oulu, wewill be able to lift the capacity ofKemira’s formic acid plants by 10percent in 2006. Our products areused, notably, in the textile, pharmaceutical,food-processing and animalnutrition industries and as a deicingsubstance at airports and in sensitivegroundwater areas. We are seekingnew growth through a dual thrusttoward applications that utilize biomaterialsas well as environmentallybenign solutions based on value-addedorganic acid products. An exampleof the latter is the Denoxium productfamily that is used to cut NO x emissionsin diesel exhausts.The best quality inbleaching agentsKemira’s ECOX product makes us theworld’s third-largest supplier of sodiumpercarbonate, and Kemira’s qualityhas long been considered the beston the West European market. Sodiumpercarbonate is an environmentallyfriendly bleaching agent thatis used in making detergents andcleansers. We are also working toSodium percarbonate granules are sievedto the right particle size.At the same time Eva Jönsson makes a round of checks at the plant.12
achieve strong growth in the markets outside WesternEurope and to expand our product range. Through continuousdevelopment work, we are improving the competitivenessof our manufacturing processes and are seekingout knowhow that enhances bleaching efficiency. Wewant to be the quality leader in coming years as well.Profitability, growth and focusThe actions we have taken to improve our profitabilityinclude the sharpening of customer segmentation, anincrease in production volumes and greater efficiencyin the employment of capital. Our cost structure iscompetitive, and we have succeeded in maintainingour profitability despite substantial price rises in rawmaterials and energy.Performance ChemicalsCustomers: Printing ink, cosmetics, food-processing,pharmaceutical, paint, textile and detergent industries.Market position: #1 worldwide as a supplier of titaniumdioxide for printing inks and as a producer of organic acidderivatives in selected customer groups.Products and services: Titanium dioxide pigments,organic acids and acid derivatives as well as sodiumpercarbonate.Revenue: EUR 431 million.Personnel: 1,440Main market area: GlobalHelsingborg, Sweden. Eva Jönsson, Lars Webergand Johnny Lindberg change a motor.The end-product: ECOX,a detergent bleach.13
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Page 3 and 4: Kemira is a chemical group that is
Page 5 and 6: In November, Kemira announcedit was
Page 7 and 8: Kemira’s way of workingWe are a r
Page 9 and 10: Kemira takes the leading positionDu
Page 11 and 12: secured a complete product palette
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Page 17 and 18: existing products to make sure that
Page 19 and 20: EUR millionNet salesEUR millionCapi
Page 21 and 22: ship. About 100 Kemira employees pa
Page 23 and 24: Number of personnelaverage(Permanen
Page 25 and 26: For years now, Kemira’s titanium
Page 27 and 28: The importance of managingdata on r
Page 29 and 30: The first requirements of the VOCdi
Page 31 and 32: The Group also initiated an integra
Page 33 and 34: closed, partly as a result of damag
Page 35 and 36: (REACH deals with the registration,
Page 37 and 38: Environmental data for the Kemira g
Page 39 and 40: Corporate GovernanceThe corporate g
Page 41 and 42: with the procedures and principlesc
Page 43 and 44: President since 2001, Kemira’s Ch
Page 45 and 46: insiders and project-specific insid
Page 47 and 48: 60 million. For Kemira, the Uruguay
Page 49 and 50: Kemicond methodA Kemira-developed s
Page 51 and 52: CompanyKemiraGroup’sHolding %City
Page 53 and 54: Pulp & Paper ChemicalsKemwaterPerfo

Kemira Annual Report 2005

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