A BOTTOM-UP APPROACH - Visita

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3: MORE S<strong>UP</strong>PORT FOR ENTREPRENEURSand SMALL BUSINESS• Instead of subsidies and protectionism, support networks,innovative product development and niche marketing.• Must be convinced that collaboration works better thancompetition.• Local authorities and DMOs*must be more proactive inassisting entrepreneurs.• Entrepreneurs are mostlikely to co-create newtourist experiences.* Destination Marketing/ManagementOrganization
4: DEVELOP GLOBALLY COMPETITIVECLUSTERS• Globally competitive clusters should be fostered where highpotential exists.• Clusters bring together a mix ofstakeholders, in one area, as a strategicalliance, for mutually-reinforcing businesslinkages; new synergies are created.• Identify destinations with the greatestpotential in terms of existing resourcesand potential experience-creation fornew target segments.• Begin with local/regional networkingand research, leading to collaboration.
Page 1 and 2: SHR Leaders Forum, Sweden 2011A BOT
Page 3 and 4: TOP-DOWN planningand decision-makin
Page 5 and 6: CHALLANGES WITH aTOP-DOWN APPROACH
Page 7 and 8: IMPLEMENTING theBOTTOM-UP APPROACH
Page 9: 2: EMERGENT STRATEGY• Shift the e
Page 13 and 14: 5: ENCOURAGE PRODUCT CLUBS• Touri
Page 15 and 16: BM boundary. Hence, according to th
Page 17 and 18: 8: SPECIAL EVENTS• One of the mos
Page 19 and 20: 9: MORE TARGETEDCOMMUNICATIONS• A
Page 21 and 22: EXAMPLE: CALGARY• Tourism Calgary
Page 23 and 24: NEW ROLES FOR THE STATE• Stakehol

A BOTTOM-UP APPROACH - Visita

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