A BOTTOM-UP APPROACH - Visita

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11: INCREASED ROLE FOR RESEARCH• Innovation will require focused and timely research.• Innovation depends upon learning systems being in place.• Partnerships betweenresearchers, industrynetworks and DMOsmust be strengthened.
NEW ROLES FOR THE STATE• Stakeholder planning (not top-down)• Invest in innovation (knowledge creation and transfer)• More of private-public partnerships• Support the development of local and regional networks(DMOs)• Infrastructure investment
Page 1 and 2: SHR Leaders Forum, Sweden 2011A BOT
Page 3 and 4: TOP-DOWN planningand decision-makin
Page 5 and 6: CHALLANGES WITH aTOP-DOWN APPROACH
Page 7 and 8: IMPLEMENTING theBOTTOM-UP APPROACH
Page 9 and 10: 2: EMERGENT STRATEGY• Shift the e
Page 11 and 12: 4: DEVELOP GLOBALLY COMPETITIVECLUS
Page 13 and 14: 5: ENCOURAGE PRODUCT CLUBS• Touri
Page 15 and 16: BM boundary. Hence, according to th
Page 17 and 18: 8: SPECIAL EVENTS• One of the mos
Page 19 and 20: 9: MORE TARGETEDCOMMUNICATIONS• A
Page 21: EXAMPLE: CALGARY• Tourism Calgary

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