A BOTTOM-UP APPROACH - Visita

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10: MORE EMPHASIS ON LOCAL andREGIONAL DMOs• Most innovation and new products will emerge at thelocal and regional levels.• Local (sometimes regional)DMOs are best placed tosustain networks, formcompetitive clusters,and respond to opportunities.• Most travel is city-based;cities are destinations and gateways,as well as showrooms for nations.
EXAMPLE: CALGARY• Tourism Calgary takes the lead informing new alliances to createnew experiences.• The Goal: innovate, overcomeseasonality in demand.• In 2010 Mozart Festival involvesrestaurants, symphony orchestra,and many other partners.
Page 1 and 2: SHR Leaders Forum, Sweden 2011A BOT
Page 3 and 4: TOP-DOWN planningand decision-makin
Page 5 and 6: CHALLANGES WITH aTOP-DOWN APPROACH
Page 7 and 8: IMPLEMENTING theBOTTOM-UP APPROACH
Page 9 and 10: 2: EMERGENT STRATEGY• Shift the e
Page 11 and 12: 4: DEVELOP GLOBALLY COMPETITIVECLUS
Page 13 and 14: 5: ENCOURAGE PRODUCT CLUBS• Touri
Page 15 and 16: BM boundary. Hence, according to th
Page 17 and 18: 8: SPECIAL EVENTS• One of the mos
Page 19: 9: MORE TARGETEDCOMMUNICATIONS• A
Page 23 and 24: NEW ROLES FOR THE STATE• Stakehol

A BOTTOM-UP APPROACH - Visita

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