A BOTTOM-UP APPROACH - Visita

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Recommended Top-Down and Bottom-Up Initiatives:TOP-DOWNINITIATIVESFollow Emergent StrategyFunding: Networks, clusters, product clubsCapital investment through private-public partnership• Stress Entrepreneurship and small businesses• Research: To support special-interest marketing• Event Development: National bids and• support for local initiatives• Destination development in• private-public partnership• Learning Networks• Product Clubs• Clusters• Experience Design• Pursue new special-interest segments• Special Events<strong>BOTTOM</strong>-<strong>UP</strong>INITIATIVES
Page 1 and 2: SHR Leaders Forum, Sweden 2011A BOT
Page 3 and 4: TOP-DOWN planningand decision-makin
Page 5 and 6: CHALLANGES WITH aTOP-DOWN APPROACH
Page 7 and 8: IMPLEMENTING theBOTTOM-UP APPROACH
Page 9 and 10: 2: EMERGENT STRATEGY• Shift the e
Page 11 and 12: 4: DEVELOP GLOBALLY COMPETITIVECLUS
Page 13 and 14: 5: ENCOURAGE PRODUCT CLUBS• Touri
Page 15 and 16: BM boundary. Hence, according to th
Page 17 and 18: 8: SPECIAL EVENTS• One of the mos
Page 19 and 20: 9: MORE TARGETEDCOMMUNICATIONS• A
Page 21 and 22: EXAMPLE: CALGARY• Tourism Calgary
Page 23: NEW ROLES FOR THE STATE• Stakehol

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