A BOTTOM-UP APPROACH - Visita

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EXAMPLE: HEALTHY LIFESTYLE CLUSTER INSOUTH-EAST ENGLAND• Product Innovations: Identification of innovative products/services- Special interest or niche tourism products• Process Innovations: Performance improvement of operationsalready in portfolio- Use of modern approaches and information technology• Management Innovations:Collaborative structure leadingto an improved businessperformance and touristexperiences• Institutional Innovations:Stability through institutionalsupport
5: ENCOURAGE PRODUCT CLUBS• Tourism product clubs do not have to be localized.• They usually resolve problems that represent barriers toproductivity and business efficiency.• They permit formalization of collaborative actions amongstakeholders in the development, of the sector, topic or niche of thetourism market.- Establishment of commercialsynergies among participants.- Potential increase of the market ofa topic or niche.- Foster innovation that can becommunicated to the whole industry.
Page 1 and 2: SHR Leaders Forum, Sweden 2011A BOT
Page 3 and 4: TOP-DOWN planningand decision-makin
Page 5 and 6: CHALLANGES WITH aTOP-DOWN APPROACH
Page 7 and 8: IMPLEMENTING theBOTTOM-UP APPROACH
Page 9 and 10: 2: EMERGENT STRATEGY• Shift the e
Page 11: 4: DEVELOP GLOBALLY COMPETITIVECLUS
Page 15 and 16: BM boundary. Hence, according to th
Page 17 and 18: 8: SPECIAL EVENTS• One of the mos
Page 19 and 20: 9: MORE TARGETEDCOMMUNICATIONS• A
Page 21 and 22: EXAMPLE: CALGARY• Tourism Calgary
Page 23 and 24: NEW ROLES FOR THE STATE• Stakehol

A BOTTOM-UP APPROACH - Visita

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