A BOTTOM-UP APPROACH - Visita

8: SPECIAL EVENTS• One of the most liberatingbottom-up strategies is toencourage and support specialeventinitiatives.• Every community and specialinterestgroup in the country canbecome involved in bidding onevents and creating new ones.• Events are excellent ways tocreate experiences sought byspecial-interest segments, suchas food and wine lovers, culturaltourists, and outdooradventurers.• Support from a national eventdevelopment corporation wouldbe highly effective.