Communication Standards Manual - University of Wisconsin ...

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UW-Stevens Point Communication Standards ManualWriting style guideCommon usage issues and examplesa, anIn general use the article a before a consonant sound, an before a vowelsound. Use a before a pronounced h, long u (or eu) and o as pronouncedin one.a one-on-one meetinga history thesisa euphemisma uniona UW-Stevens Point professorUse an when the h is not pronounced, as in “an honor student.”When a group of initials begins with a vowel sound (even if the firstletter is actually a consonant, such as f or m), use the article an before theinitials.an MSEG graduatean F in accountingWhen an article precedes a number, the choice between a and an is thesame as if the number were spelled out.an 8 percent enrollment increasea 5 percent drop in registrationsabbreviationsCapitalize and spell out days of the week. Do not abbreviate except intabular format (Sun, Mon, Tues, Wed, Thu, Fri, Sat).Capitalize initials without periods for acronyms and abbreviations usedas words: UW-Stevens Point, CNR, GPA.Use periods with U.S. and Washington, D.C.Use these abbreviations for time terminology:A.D. – anno Domini (meaning time within Christian Era).a.m., p.m. –Lowercase with periods.B.C. – before Christ. Uppercase with periods.B.C.E. – before the Christian Era or before the Common Era. Uppercasewith periods.C.E. – Christian Era or the Common Era. Uppercase with periods.State abbreviations – see states (pages 26-27)14
academic and administrative titles, academic areasSee Capitalization (page 31)academic degreesWhen used as a formal degree title, capitalize; when a generic title,lowercase. The area of emphasis after the degree title should beseparated with a hyphen in lists. In running text, spell out genericreferences or formal titles.Generic reference: Michele completed a bachelor’s degree in biologyin December.Formal title: The University of Wisconsin-Stevens Point offers manycourses for the Bachelor of Science in Mathematics.B.F.A. in Art and DesignM.S. in Nutritional SciencesB.S. in Business AdministrationB.A. in Theatre Arts - musical theatre emphasisWhen incorporating degree abbreviations in text, use Ph.D., Ed.D., M.A.,M.S., B.A., B.S., Au.D.Generic reference: Anna earned her B.A. in communication, butskipped the commencement ceremony.Formal title: Earn your B.A. in Music from UW-Stevens Point.Master and bachelor take an apostrophe s (’s) only when used in placeof master of or bachelor of. Never use the plural or plural possessive withmaster’s or bachelor’s. There is no possessive in associate degree.master’s in educationWork was completed for her master’s degree in May.Several international students earned bachelor’s degrees.She plans to complete her associate degree this winter.The professor, who has a doctorate in psychology, will leadthe class.Writing Style Guide15
Page 3: CommunicationStandards ManualTable
Page 9 and 10: Well-paying jobs for UW-Stevens Poi
Page 11 and 12: UW-Stevens Point is responsive, fle
Page 13: In this case, the Benefits approach
Page 17 and 18: addresses (UW-Stevens Point)Return
Page 19 and 20: among, betweenAmong indicates the i
Page 21 and 22: continual or continuousContinual me
Page 23 and 24: faculty, staffFaculty is a singular
Page 25 and 26: more than, overUse more than with n
Page 27 and 28: State Abbreviation Postal codeNew Y
Page 29 and 30: UW SystemNo hyphen in UW System. UW
Page 31 and 32: CapitalizationCapitalize only when
Page 33 and 34: degreesWhen referring to a general
Page 35 and 36: PunctuationapostrophesUse the apost
Page 37 and 38: Use a comma following the day and y
Page 39 and 40: ellipsis ( … )Use an ellipsis wit
Page 41 and 42: Policy on advertisingUW-Stevens Poi
Page 43 and 44: The University of Wisconsin-Stevens
Page 45 and 46: Brand hierarchyInstitutions of high
Page 47 and 48: College specific brand extensionThe
Page 49 and 50: Safe areaA safe area around all UW-
Page 51 and 52: University fontsThe use of typeface
Page 53 and 54: Return addresses (UW-Stevens Point)
Page 55 and 56: Primary athletic logoAlternate prim
Page 57 and 58: Sport specific primary logoAll appr
Page 59 and 60: Merchandise restrictionsUW-Stevens
Page 61 and 62: Banners (street and building)Author
Page 63 and 64: • Regardless of the software used
Page 65 and 66:
Social media guideGeneral recommend
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Web standardsIntended audiencesInte
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Every department page will use simi
Page 71 and 72:
The UW-Stevens Point Web color pale
Page 73 and 74:
Vanity or shortened URLsUW-Stevens
Page 75 and 76:
E-newslettersE-newsletters should f
Page 78:
University Relations and Communicat
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Communication Standards Manual - University of Wisconsin ...

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