Communication Standards Manual - University of Wisconsin ...
Communication Standards Manual - University of Wisconsin ...
Communication Standards Manual - University of Wisconsin ...
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<strong>Communication</strong><strong>Standards</strong> <strong>Manual</strong>Table <strong>of</strong> Contents5 . . . . .IntroductionServices provided by <strong>University</strong> Relations and <strong>Communication</strong>sMedia relationsExternal publications and Web pages<strong>University</strong> event coordinationPhotographyPrinting and Design7 . . . . .Communicating about UW-Stevens PointThe UW-Stevens Point positioning statementTalking points to assist in communicationsWhen you’re telling our story—some “how-to” ideas14 . . . .Writing Style GuideCommon usage issues and examplesCapitalizationPunctuation41 . . . .Policy on Advertising42 . . . .Graphic Identity GuideLogo, word mark, symbolBrand hierarchy<strong>University</strong> sealAthletics graphicsColorsFontsBusiness cards, letterhead and return address54 . . . .Athletics Brand IdentityDo’s and don’tsDiscontinued graphics58 . . . .Trademark and License PolicyMerchandise restrictionsArtwork/design restrictionsApproved vendors60 . . . .Signage PolicyPermanent/temporary signsBanner (street and building)Vehicles62 . . . .Publications Guide65 . . . .Social Media Guide67 . . . .Web <strong>Standards</strong>76 . . . .Contacts3
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