Communication Standards Manual - University of Wisconsin ...

Policy on advertisingUW-Stevens Point is a public institution and its reputation and imagemust be protected. Therefore, the following policy is applicable tothe granting of advertising, sponsorship and promotional rights tononuniversity entities. The UW-Stevens Point policy on advertisingcovers advertising in publications, including electronic publications,published by or on behalf of a UW-Stevens Point department, college,program or unit. Publications that are produced by others on behalf of aUW-Stevens Point unit are subject to the policy.Nonacademic university publications include, but may not be limitedto, programs for cultural, theater and other performing arts events;programs for athletics events, staff and student directories; visitorinformation and alumni magazines.Academic publications include, but may not be limited to, school andcollege brochures, periodicals and bulletins, timetables and coursecatalogues.Advertising is defined as all advertising in or on UW-Stevens Pointpublications (including electronic publications) or other universitycommunications media, signage, property or material.The UW-Stevens Point advertising policy applies to any advertisement,signage, label, logo, packaging, imprint, sales promotion activity ordevice, public relations material or events, merchandising or otheractivity or communication.UW-Stevens Point has the right to refuse advertising that it considersunacceptable. For example, advertising is unacceptable when it• conflicts with university policies,• adversely affects UW-Stevens Point’s reputation,• appears to create an endorsement by UW-Stevens Point of aparticular company, product, political candidate or positionregarding public policies,• is considered to contain obscene, indecent or profane material,• ridicules, exploits or demeans persons on the basis of their age,color, creed, handicap, national origin, race, religion, sex or sexualorientation,• promotes tobacco products,• promotes alcohol and/or alcohol related products, and• promotes violence.Policy on Advertising41