Communication Standards Manual - University of Wisconsin ...

Safe areaA safe area around all UW-Stevens Point graphics must be preserved toallow for maximum legibility of the identifier. No other elements mayintrude upon this safe area. Placing the graphic too close to a cut orfolded edge (minimum 1/4”) also violates the safe area.University sealThe University of Wisconsin-Stevens Point seal is reserved forofficial and ceremonial use. Its use requires the direct approval of theChancellor’s Office or University Relations and Communications.Examples of approved uses include: diplomas and commencementmaterials, legal documents, certificates and plaques, inaugural materials,UW System-mandated reports, and Board of Regents materials.When its use is approved, the seal should appear large enough for alltype to be legible. It must not be used as a background or watermark.Patterned, colored or tinted background fields within the seal are notallowed. The seal can not be modified in any way. The seal may be foilstamped, engraved, embossed or blind embossed. The seal can onlyappear as black and white or in the color combination shown here.Athletics marksA set of identifiers exists to advance UW-Stevens Point Athletics. Theprimary use of these graphics are for athletics applications only. Specialpermission is required by the UW-Stevens Point athletics director for anyuse other than athletics. See page 54 for detailed instructions for athleticsgraphic use.For merchandise and apparel produced with UW-Stevens Pointidentifiers, see Trademark and License Policy on pages 58-59.New “SP” graphicThe “SP”graphic is the only athletics mark that maybe used for non-athletics applications without specialpermission.Graphic Identity Guide49