Communication Standards Manual - University of Wisconsin ...

More documents

Recommendations

Info

UW-Stevens Point Communication Standards ManualDo’s and don’tsNonathletic logo, marks, symbol, word mark and seal• Do not re-proportion, rotate or alter.• Do not extract part(s) or elements to use on other graphics orservice marks.• Do not use as a part of a pattern or larger image that mightdiminish its visual strength.• Do not enclose the graphic within another shape or graphic.• Do not use background colors, graphics, screens, clouds, photos,trees, etc. inside the graphic.• Do not animate the graphic.• Transparent use of the logo must be reviewed by the licensingcoordinator.Athletics graphics• Do not use discontinued graphics, which includes the old “SP”graphic, the paw print and all variations of Stevie Pointer.• Please refer to page 54 for additional restrictions.Colors for publicationsThe following represents the UW-Stevens Point color palette. Thesecolors must be used and may not be altered. CMYK color model refers tothe four inks used in color printing: cyan, magenta, yellow and key black.Primary ColorsUW-Stevens Point gold-pms 123:UW-Stevens Point purple-pms 267:0c, 24m , 94y, 0k89c, 100m, 0y, 0kSecondary ColorsThe university uses a set of secondary colors, one of which may be themain color in your publication design.Green background:Orange background:Violet background:Blue background:Orange type:Blue type:Red type:50c, 18m , 100y, 0k0c, 55m , 90y, 0k35c, 35m, 0y, 0k50c, 15m, 25y, 0k0c, 80m, 100y , 0k86c, 28m, 41y, 25k15c, 100m, 100y, 15k50
University fontsThe use of typefaces from the following set of common fonts furtherensures the consistent look of university publications for externalaudiences. You must use these fonts in your publications. For Web fontsrefer to Web standards, page 67.General use (letters, memos, etc.):Serif:Times or Times New Roman (Sample Text)Palatino(Sample Text)Sans serif: Calibri (Sample Text)Franklin Gothic(Sample Text)Print Publications:Major heads/Titles: Impact (Sample Text)Serif: Palatino (Sample Text)Times or Times New Roman (Sample Text)San-Serif: ITC Avant Garde (Sample Text)Franklin Gothic(Sample Text)Script: Brush Script (Sample Text)Formal: Edwardian Script (Sample Text)Please note: Friz Quadrata is used only for the UW-Stevens Point wordmark and must not be used for any other purpose such as text copy, titlesor headers in publications.Athletics fontsThe use of athletics fonts are reserved for athletics use only. It must notbe used as text copy or for creating non-approved marks for logos. Itmust be used on permanent signage for athletics venues and should beused on banners or signs promoting athletics events.WELCOME TO BERG GYMNASIUMPointer SerifPointer SansABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Graphic Identity Guide51
Page 3: CommunicationStandards ManualTable
Page 9 and 10: Well-paying jobs for UW-Stevens Poi
Page 11 and 12: UW-Stevens Point is responsive, fle
Page 13 and 14: In this case, the Benefits approach
Page 15 and 16: academic and administrative titles,
Page 17 and 18: addresses (UW-Stevens Point)Return
Page 19 and 20: among, betweenAmong indicates the i
Page 21 and 22: continual or continuousContinual me
Page 23 and 24: faculty, staffFaculty is a singular
Page 25 and 26: more than, overUse more than with n
Page 27 and 28: State Abbreviation Postal codeNew Y
Page 29 and 30: UW SystemNo hyphen in UW System. UW
Page 31 and 32: CapitalizationCapitalize only when
Page 33 and 34: degreesWhen referring to a general
Page 35 and 36: PunctuationapostrophesUse the apost
Page 37 and 38: Use a comma following the day and y
Page 39 and 40: ellipsis ( … )Use an ellipsis wit
Page 41 and 42: Policy on advertisingUW-Stevens Poi
Page 43 and 44: The University of Wisconsin-Stevens
Page 45 and 46: Brand hierarchyInstitutions of high
Page 47 and 48: College specific brand extensionThe
Page 49: Safe areaA safe area around all UW-
Page 53 and 54: Return addresses (UW-Stevens Point)
Page 55 and 56: Primary athletic logoAlternate prim
Page 57 and 58: Sport specific primary logoAll appr
Page 59 and 60: Merchandise restrictionsUW-Stevens
Page 61 and 62: Banners (street and building)Author
Page 63 and 64: • Regardless of the software used
Page 65 and 66: Social media guideGeneral recommend
Page 67 and 68: Web standardsIntended audiencesInte
Page 69 and 70: Every department page will use simi
Page 71 and 72: The UW-Stevens Point Web color pale
Page 73 and 74: Vanity or shortened URLsUW-Stevens
Page 75 and 76: E-newslettersE-newsletters should f
Page 78: University Relations and Communicat

Communication Standards Manual - University of Wisconsin ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?