Communication Standards Manual - University of Wisconsin ...

The University of Wisconsin-Stevens Point is represented by severalofficial identifying graphics. Each has specific applications and youruse of any of these must follow the guidelines contained within thisdocument.Primary brand (university logo)The complete University of Wisconsin-Stevens Point logo is comprisedof two elements: the UW-Stevens Point symbol and the word mark.The complete logo using the symbol and the stacked word mark isconsidered the primary brand. The symbol combined with secondarydivision or unit is considered a brand extension (see page 45 for brandextensions).The university logo can only appear as black and white, purple, reversed(white) on a dark background or in full color (purple and gold).Word markThe word mark is a graphic element of the complete university logo. Theword mark must not be recreated in other fonts, resized or rearrangedin any way other than those articulated within the university brandingsystem. Do not separate the symbol from the word mark withoutapproval from University Relations and Communications.UWSPUW-Stevens PointUniversity of Wisconsin-Stevens PointGraphic Identity Guide43