Communication Standards Manual - University of Wisconsin ...

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UW-Stevens Point Communication Standards ManualExecutive office and division specific brand extensionThere are four divisions of the university and one executive office:Division of Academic Affairs, Division of Student Affairs, Division ofBusiness Affairs, Division of University Advancement and the Officeof the Chancellor. These five overarching entities advance the overallmission of the university and align very closely with the primary brand.Office of theChancellorUniversityof Wisconsin –Stevens PointOffice of theChancellorUniversityof Wisconsin –Stevens PointAcademicAffairsUniversityof Wisconsin –Stevens PointAcademicAffairsUniversityof Wisconsin –Stevens PointStudentAffairsUniversityof Wisconsin –Stevens PointStudentAffairsUniversityof Wisconsin –Stevens PointBusiness AffairsUniversityof Wisconsin –Stevens PointBusinessAffairsUniversityof Wisconsin –Stevens PointUniversityAdvancementUniversityof Wisconsin –Stevens PointUniversityAdvancementUniversityof Wisconsin –Stevens Point46
College specific brand extensionThere are four colleges of the university: College of Letters and Science, Collegeof Fine Arts & Communication, College of Natural Resources and College ofProfessional UW–Stevens Studies. Point These Brand four Hierarchycolleges advance the overall mission of theuniversity University Colleges and align brand very extension closely with the primary brand.College of Letters and ScienceUniversityof Wisconsin–StevensPointCollege of Professional StudiesUniversityof Wisconsin–StevensPointCollege of Natural ResourcesUniversityof Wisconsin–StevensPointCollege of FineArts&CommunicationUniversityof Wisconsin–StevensPointGraphic Identity Guide47
Page 3: CommunicationStandards ManualTable
Page 9 and 10: Well-paying jobs for UW-Stevens Poi
Page 11 and 12: UW-Stevens Point is responsive, fle
Page 13 and 14: In this case, the Benefits approach
Page 15 and 16: academic and administrative titles,
Page 17 and 18: addresses (UW-Stevens Point)Return
Page 19 and 20: among, betweenAmong indicates the i
Page 21 and 22: continual or continuousContinual me
Page 23 and 24: faculty, staffFaculty is a singular
Page 25 and 26: more than, overUse more than with n
Page 27 and 28: State Abbreviation Postal codeNew Y
Page 29 and 30: UW SystemNo hyphen in UW System. UW
Page 31 and 32: CapitalizationCapitalize only when
Page 33 and 34: degreesWhen referring to a general
Page 35 and 36: PunctuationapostrophesUse the apost
Page 37 and 38: Use a comma following the day and y
Page 39 and 40: ellipsis ( … )Use an ellipsis wit
Page 41 and 42: Policy on advertisingUW-Stevens Poi
Page 43 and 44: The University of Wisconsin-Stevens
Page 45: Brand hierarchyInstitutions of high
Page 49 and 50: Safe areaA safe area around all UW-
Page 51 and 52: University fontsThe use of typeface
Page 53 and 54: Return addresses (UW-Stevens Point)
Page 55 and 56: Primary athletic logoAlternate prim
Page 57 and 58: Sport specific primary logoAll appr
Page 59 and 60: Merchandise restrictionsUW-Stevens
Page 61 and 62: Banners (street and building)Author
Page 63 and 64: • Regardless of the software used
Page 65 and 66: Social media guideGeneral recommend
Page 67 and 68: Web standardsIntended audiencesInte
Page 69 and 70: Every department page will use simi
Page 71 and 72: The UW-Stevens Point Web color pale
Page 73 and 74: Vanity or shortened URLsUW-Stevens
Page 75 and 76: E-newslettersE-newsletters should f
Page 78: University Relations and Communicat

Communication Standards Manual - University of Wisconsin ...

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