Full-year - Chime Communications PLC

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Public RelationsGrowingClient: TescoHow to invigorate Tesco’s annual Computers For SchoolsScheme? Humour. Resonate’s witty ‘Rise of the I.T. girls’story reminded parents exactly how computers benefitchildren, how each voucher is a leg up for a child, not justa piece of paper.The papers loved it, from The Sunday Times to children’stitle First News, with almost 300 positive stories over thecampaign.And for Tesco a PR ROI of 6:1 – buy one, get five free.10Chime Communications plcAnnual Report & Accounts 2008
Public RelationsL(a)unchingClient: GO3GO3 teamed up with David Beckham to produce theirhealthy family food range.Resonate ran the UK launch – lunch for schoolchildrenhosted by Beckham himself on Wembley’s hallowed turf.It was seamless, thanks to Resonate’s work rate. Theymedia-trained GO3’s people, liaised with Beckham’s people,and worked with the Wembley team. Then they ran the bigday, organising 250 excited schoolchildren, and entertainingGO3’s guests, setting up interviews and photoshoots.The result? GO3, Other Brands 0.Chime Communications plcAnnual Report & Accounts 200811
Page 1 and 2: Annual Report & Accounts 2008“The
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Chime Communications plc14 Curzon S
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Full-year - Chime Communications PLC

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