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Full-year - Chime Communications PLC

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Advertising and Marketing <strong>Chime</strong> Services divisionDistinguishingClient: O2An agency can create a style of advertising for a brand that’sso distinctive, it makes changes of brand direction mucheasier to navigate. For O2, VCCP created a calm, bubblingblue world.Then O2’s brand promise changed, from ‘See what youcan do’ to ‘We’re better, connected’. But the launchcommercial’s surreally connected world was sorecognisably O2’s, the change was seamless.It sounds simple. It isn’t. VCCP just makes it seem so.<strong>Chime</strong> <strong>Communications</strong> plcAnnual Report & Accounts 200821

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