Full-year - Chime Communications PLC

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Notes to the consolidated financial statementsFinance costsFinance costs which include interest, bank charges and the unwinding of the discount on deferred consideration, are recognised in the incomestatement in the year in which they are incurred.Segmental reportingAs required by IAS 14 (Segment Reporting) the prior year comparatives have been restated to reflect the change in management reporting of TTAPublic Relations within the group. TTA Public Relations was previously reported within Advertising and Marketing Services; it is now included withinPublic Relations. The effect of this change is as follows for 2007: revenue £3,274,000, operating income £2,965,000; operating profit £358,000;capital additions £46,000, depreciation £20,000; segment assets £1,107,000; segment liabilities £454,000.Operating profitOperating profit is stated before the share of results of associate, investment income and finance costs.Retirement benefit costsThe pension cost is the amount of contributions payable by the Group to the defined contribution pension scheme and to personal pensionschemes of certain employees during the accounting period. These are charged as an expense as they fall due.TaxationThe tax expense represents the sum of the tax currently payable and deferred tax.The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement because itexcludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never taxable or deductible.The Group’s liability for current tax is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date.Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the financialstatements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet liabilitymethod. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extentthat it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets and liabilities arenot recognised if the temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of other assetsand liabilities in a transaction that affects neither the tax profit nor the accounting profit.Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, and interests in jointventures, except where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will notreverse in the foreseeable future.The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable thatsufficient taxable profits will be available to allow all or part of the asset to be recovered.Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised. Deferred tax ischarged or credited in the income statement, except when it relates to items charged or credited directly to equity, in which case the deferred tax isalso dealt with in equity.Property, plant and equipmentProperty, plant and equipment are stated at cost net of depreciation and any provision for impairment. Depreciation is provided in equal instalmentsover the estimated useful economic lives of assets, using the following rates:Short-term leasehold improvements 20%Motor vehicles 16.67%Fixtures, fittings and equipment 25%Assets held under finance leases are depreciated over their expected useful lives on the same basis as owned assets or, where shorter, the term ofthe relevant lease.The gain or loss arising on the disposal of an asset is determined as the difference between the sales proceeds and the carrying amount of theasset and is recognised in the income statement.Other intangible assetsOther intangible assets comprise acquired customer relationships and computer software. Customer relationships acquired as part of acquisitionsof business are capitalised separately from goodwill as an intangible if their value can be measured reliably on initial recognition and it is probablethat the expected future economic benefit that are attributable to the asset will flow to the Group. Computer software is capitalised based on thecost incurred to acquire and bring to use the specific software. Intangible assets are stated at cost net of amortisation and any provision forimpairment. The costs are amortised over their estimated useful lives; for customer relationships this is five years and computer software this isfour years.56Chime Communications plc
Notes to the consolidated financial statements2. Significant accounting policies (continued)Impairment of property, plant and equipment and intangible assets excluding goodwillAt each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there is anyindication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated inorder to determine the extent of the impairment loss (if any). Where the asset does not generate cash flows that are independent from other assets,the Group estimates the recoverable amount of the cash-generating unit to which the asset belongs. An intangible asset with an indefinite useful lifeis tested for impairment annually and whenever there is an indication that the asset may be impaired.Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cashflows arediscounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the risksspecific to the asset for which estimates of future cash flows have not been adjusted.If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the asset(cash-generating unit) is reduced to its recoverable amount. An impairment loss is immediately recognised as an expense in the income statement.Where an impairment loss subsequently reverses, the carrying amount of the asset (cash-generating unit) is increased to the revised estimate of itsrecoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had noimpairment loss been recognised for the asset (cash-generating unit) in prior years.Work in progressWork in progress is stated at the lower of invoiced cost and net realisable value, net of payments received on account. Cost represents worksupplied from outside the Group awaiting billing to clients at the year-end and directly attributable overhead costs.Financial instrumentsFinancial assets and financial liabilities are recognised on the Group’s balance sheet when the Group becomes a party to the contractual provisionsof the instrument.Cash and cash equivalentsCash comprises cash, overdrafts and cash held on short-term deposit (up to three months). Cash equivalents are cash deposits held on threemonths deposit at the Royal Bank of Scotland plc. The deposits guarantee the loan note creditors. Interest accruing on the deposits is payable tothe holders of the loan notes less any costs arising.Trade receivablesTrade receivables do not carry any interest and are stated at their nominal value as reduced by appropriate allowances for estimatedirrecoverable amounts.InvestmentsInvestments are recognised and derecognised on a trade date where a purchase or sale of an investment is under contract whose terms requirethe delivery of the investment within the timeframe established by the market concerned, and are initially measured at cost, includingtransaction costs.Investments are classified either as available for sale, and are measured at subsequent reporting dates at fair value, or at amortised cost, where nofair value is readily determinable. Gains and losses on available for sale financial assets arising from changes in fair value are recognised directly inequity, until the security is disposed of or is determined to be impaired, at which time the cumulative gain or loss previously recognised in equity isincluded in the net profit or loss for the period.Bank borrowingsInterest-bearing bank loans and overdrafts are recorded at the fair value of proceeds received, net of direct issue costs.Trade payablesTrade payables are not interest-bearing and are stated at their nominal value.Equity instrumentsEquity instruments issued by the Company are recorded at the fair value of proceeds received, net of direct issue costs.Share-based paymentsThe Group has applied the requirements of IFRS 2 Share-based Payments. IFRS 2 has been applied to all grants of equity instruments after7 November 2002 that were unvested as of 1 January 2005.The Group issues equity-settled share-based payments to certain employees. Equity-settled share-based payments are measured at fair valueat the date of grant. The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-linebasis over the vesting period, based on the Group’s estimate of shares that will eventually vest and adjusted for the effect of non-market-basedvesting conditions.Fair value is measured for all schemes with market-based conditions by use of the Monte Carlo model. For all other schemes, fair value ismeasured by use of the Black-Scholes model. The expected life used in the model has been adjusted, based on management’s best estimate, forthe effects of non-transferability, exercise restrictions and behavioural considerations.Annual Report & Accounts 2008 57
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Annual Report & Accounts 2008“The
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Chairman’s statementChairman’ss
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Chief Executive’s reviewA time fo
Page 8 and 9: Public RelationsPublicRelationsDivi
Page 10 and 11: Public RelationsWinningClient: Pres
Page 12 and 13: Public RelationsGrowingClient: Tesc
Page 14 and 15: Public RelationsCharmingClient: Tex
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Page 28 and 29: Research and EngagementResearch and
Page 30 and 31: Chime Research division and Engagem
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Page 90 and 91: Independent auditors’ reportIndep
Page 92 and 93: Notes to the company financial stat
Page 98 and 99: Information for shareholdersInforma
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Full-year - Chime Communications PLC

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