Full-year - Chime Communications PLC

Chime Research division and EngagementAffirmingClient: Channel 4Channel 4’s position depends on appealing to advertiserswhilst delivering public service value. With reducedadvertising revenues and the funding of public servicebroadcasting under review, this position was under threat.Brand Democracy brought a new perspective to thepicture, providing an understanding of social changein Britain, of the potential role of public service contentand of public support for alternative funding models.High-quality data was crucial to the regulator’s decisionto affirm an ongoing public service role for Channel 4.The show goes on – with the audience clearer than ever.28Chime Communications plcAnnual Report & Accounts 2008