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Public RelationsScrutinisingClient: UnileverCorporate Citizenship help Unilever answer critical questions:how do their operations affect suppliers, or employees,or the environment?This isn’t window dressing. One study Corporate Citizenshiphelped run – by Prof. Ethan Kapstein of INSEAD – scrutinisedUnilever’s economic impact on South Africa. Oxfam, NGOreps, environmentalists, and more, then scrutinized Kapstein’sresults. The study showed three things: Unilever’s openness;Corporate Citizenship’s diligence; and that every job Unilevercreated indirectly created 20 more in South Africa’sunemployment-riddled economy.<strong>Chime</strong> <strong>Communications</strong> plcAnnual Report & Accounts 200813

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