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PROFIL Niedersachsen’s economic strengths Logistics • Nine seaports, plus JadeWeser Port – Germany’s only deepwater port – from 2012 • Comprehensive network of logistics hubs: an excellent infrastructure for intermodal transport 2 BusinessReport 1/2010 Energy • A broad energy mix: natural gas and crude oil, biomass, wind power, offshore and solar energy • A leader in all sectors of renewable energies: intensive use and development of the technologies of the future – Trade & Invest Automotive • Volkswagen Group is one of the world’s biggest car manufacturers • Some 700 businesses in supply industry • High degree of research in the automotive sector For more – visit www.nglobal.com Niedersachsen. German for Business Niedersachsen, the logistics state, connects the world by sea, air, road and rail through its central location, where the continent´s north-south and east-west transportation routes intersect. It is the home of Volkswagen, Airbus, Salzgitter Stahl, Meyer Werft Shipyard, Continental and TUI, to name a few. Hannover is known of the world’s biggest trade fairs as CeBIT and Hannover Messe. • 8 millions inhabitants • Hannover, state capital, 516,000 inhabitans. • centered airport in Hannover Food industry • Niedersachsens food industry chain: crops, livestock farming, food safety, and food processing • One in two chickens, one in two potatoes, one in five litres of milk produced in Germany come from Niedersachsen Niedersachsen Global, NGlobal, is the foreign trade and inward investment agency of the State of Niedersachsen. The organization advises foreign companies looking to expand their business activities in the German market. It provides information on foreign trade to Niedersachsen companies that seek to enter into foreign markets. For more information visit us online and get in touch with us at: www.nglobal.com Turkey and Germany – Two countries with persistently good economic relations. The Federal State of Niedersachsen with its capital Hannover is one of the leading regions in Germany. To support further growth between Turkey and Germany, we founded the Türk-Alman Business Center (taBC). Our mission is to support German-Turkish business relations. Here we offer “one-stop-shopping” for Turkish companies that wish to expand their business activities to Europe. For further details please visit: www.tabc-niedersachsen.com Save the date and meet us at: 8th Foreign Trade Day, Hannover 5 th German for Business. Life Sciences • Niedersachsen is home of around 250 life science companies • More than 11,000 healthcare professionals, over 200 highgrade hospitals, clinics, rehabilitation facilities The Conference will focus on Turkey and will take place during HANNOVER MESSE (4 - 8. April 2011) on Tuesday, 5th April at the NORD/LB Forum.
Foto: dge EDITORIAL »I see boom times ahead of us«, wrote Ahmed Sedky to zenith BusinessReport on 5 February 2011 from his Blackberry in Cairo. Sedky, the entrepreneur son of a German mother and former Egyptian premier Atef Sedky, who served for nearly ten years under ex-President Hosni Mubarak, added that the process of moving towards a democracy would inject unprecedented power into the economy. When he wrote those lines, Mubarak was a long way from conceding defeat. Western media were worried about the Islamic threat – with many fearing the army would let their weapons do the talking. So where was Sedky’s optimism coming from? The revolutionary uprisings within the Arab world initially unnerved European investors, but they do offer opportunities. After all, in the corrupt dictatorial systems, only those who knew the right functionaries could achieve anything – and that principle applied equally to local entrepreneurs and foreign companies. Major conglomerates managed just fine on that basis, but small to medium-sized enterprises often had to wait at the back of the queue before entering any markets, despite their desired expertise. Organisations and business facilitators sold their »exclusive access« to dictators – and sometimes that was their only source of income. In the societies of the Arab world, there are partners who want to go achieve something and young, educated workers. They have long seen themselves as the losers of the globalisation trend – and that is all about to change. Rainer Herret, head of the German-Arab Chamber of Industry and Commerce in Cairo, joined the demonstrators in Tahrir Square and then wrote a column about it for zenith BusinessReport (page 10). For about five years, Qatar had clearly been working on rising to the rank of smallest world power of all time – as the diplomatic go-between, major investor and now host of the Football World Cup 2022. zenith reporter Nils Metzger investigated the strategies of the »Qatar Investment Authority«. In her interview, Qatar expert Carla Everhardt presents a checklist for entrepreneurs wanting to venture into the Qatar market. But the cover story of this issue is about Turkey, the economic power now flexing its muscles not only in Europe but also in the Middle East. For decades, the economic performance of this country has not kept pace with its political aspirations. Turkey had been accumulating debt and earning a reputation as a country of emigrants. But 50 years after the signing of the German labour recruitment agreement for Turkish guest workers, many German-Turks are thinking about returning – and not out of homesickness, but for economic reasons. BusinessReport 1/2011 03
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