<strong>Annual</strong> <strong>Report</strong> Year Ended December 31, 2014Zoetis’ animal healthcare portfolio is highly durable. In 2014, ~80% of Zoetis’ revenue was derived fromproducts that are not patent protected. Rather than rely on patents, which have a finite life, Zoetis’business is driven by brand, market position, customer relationships and service, and other durablefactors which have led to long product lifecycles.One of the most important factors which contribute to the durability of Zoetis’ products is the small size ofanimal health products. Only about 20 products in the industry have sales exceeding $100 million, withthe majority of products having sales significantly below this level. Gross margins of branded animalhealth products are lower than branded human health products. This combination of smaller productsand lower gross margins has made it difficult for generic manufacturers to compete in the animal healthmarket.We have had a very positive dialogue with the board and management of the company. In February of2015, Bill Doyle from our investment team joined the Zoetis Board of Directors. We expect the companyto add an additional director shortly. We look forward to working with the board and management as along-term shareholder of Zoetis.The Howard Hughes Corporation (HHC)A little more than four years ago on November 10, 2010, HHC became a public company in a spinoff fromGeneral Growth Properties. At the time, there was considerable skepticism about the orphaneddevelopment assets that comprised HHC’s asset base. This was reflected in the company’s share pricewhich closed at $36.90 that day. Since its launch as a public company shareholders have been rewardedwith a four-fold increase in the company’s stock price.In a short period of time, management designed and launched development or monetization plans foreach of the company’s assets. HHC continues to create value converting its development-stage assetsand vacant land into income-producing real estate and high-rise residential condominiums held for sale.We have not before seen a real estate company accomplish so much in so little time while maintainingsuperbly high quality execution along the way. Credit for this progress belongs to the extraordinarymanagement team at HHC that is led by CEO David Weinreb and President Grant Herlitz, and a highlyshareholder-oriented, real-estate-savvy board of directors.While the stock declined at the end of 2014 due to concerns about the decline in energy prices and itsimpact on the Houston assets held by the company, we viewed the market reaction as overdone andtemporary. Since the beginning of 2015, the stock price has returned to near its all-time high.We believe that HHC is well positioned to benefit from the housing recovery, and that over time, theintrinsic value of HHC will be easier for investors to assess as the company’s cash generation fromstabilized income-producing assets increases.Fannie Mae (FNMA) / Freddie Mac (FMCC)Fannie Mae and Freddie Mac remain a critical piece of the U.S. mortgage market and we expect willserve as a core driver of the continuing housing recovery. In spite of much rhetoric about the desirabilityof replacing and shutting down Fannie and Freddie, we believe that there is no credible alternative toreplace them. Consumers in the U.S. benefit enormously from the existence of the 30-year, prepayable,fixed-rate mortgage. As a result, we believe that Fannie and Freddie’s role is fundamental to theeconomy, and that ultimately, a renewed and recapitalized Fannie and Freddie is a far better alternativeto any other.Beginning in 2013, the U.S. Government began stripping all profits from Fannie and Freddie and sendingthem to the Treasury every quarter, in perpetuity. The Treasury unilaterally amended the 10% dividendrate on its senior preferred stock to a variable dividend equal to 100% of Fannie and Freddie’s futureearnings and existing net worth. We view this net worth sweep as an unlawful taking of shareholders’private property, and brought suit in District Court and in the U.S. Court of Federal Claims on behalf ofcommon and preferred shareholders.8 PERSHING SQUARE HOLDINGS, LTD.
<strong>Annual</strong> <strong>Report</strong> Year Ended December 31, 2014In September of 2014, the U.S. District Court for the District of Columbia dismissed shareholder lawsuitsseeking to enjoin the net worth sweep undertaking by the government. We believe that much of the U.S.District Court ruling may ultimately be overturned on appeal.The adverse court ruling resulted in a large decline in Fannie and Freddie’s respective share prices,which we used as an opportunity to purchase additional shares in both companies. We voluntarilywithdrew our case in the U.S. District Court and are devoting our legal resources to reversing the FederalGovernment’s improper seizure of common shareholders’ property by prosecuting our Constitutionaltakings claims in the U.S. Court of Federal Claims.In addition to our belief that the net worth sweep constitutes an unlawful taking under the U.S.Constitution, we believe that it is an untenable economic arrangement. By stripping Fannie and Freddie ofthe earnings that they could otherwise use to build capital, the Treasury is subjecting the U.S. taxpayer tograve risk during the next economic downturn.We remain convinced that a reformed Fannie and Freddie is the only credible path to preservingwidespread access to the 30-year, prepayable, fixed-rate mortgage at a reasonable cost. It is thereforeessential that Fannie and Freddie build a sufficient level of capital through the retention of their earningsso they can continue to perform their vital function in the mortgage markets while limiting risk to the U.S.taxpayer. A reformed and well-capitalized Fannie and Freddie will accomplish the important policyobjective of providing widespread and affordable access to mortgage credit for millions of Americanswhile, at the same time, delivering tremendous economic value to the U.S. taxpayer through Treasury’sownership of warrants on 79.9% of Fannie and Freddie’s common stock.While we remain confident in the prospects for Fannie and Freddie and believe our investment in theircommon shares will ultimately be worth a large multiple of current prices, the litigation is likely to continuefor a protracted period before being resolved, unless the Administration, Treasury, Congress and otherinterested parties forge a consensual resolution. In light of the inherent uncertainty of the situation, ourcombined investment in the two companies represents about 3% of our capital at current market values.Exited PositionsDuring 2014, we exited our positions in Beam Inc. through a sale to Suntory Holdings, General GrowthProperties, Inc. in a share sale to the company, and Procter & Gamble through open market sales.PERSHING SQUARE HOLDINGS, LTD. 9
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