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<strong>Annual</strong> <strong>Report</strong> Year Ended December 31, 2014business protect us from material stock priceincreases.Because it is difficult to identify opportunities withthe above criteria, you should expect that we willfind few short investments over time, certainlywhen compared with long opportunities. That said,when we find interesting shorts, we can often makethese positions quite large using CDS while takingminimal risk of the loss of a material amount offund capital.We find the purchase of CDS to be a far superiormeans to implement a short sale when comparedwith shorting stock because of the modest riskincurred versus the potential reward. While our riskin purchasing CDS is limited to modest premiumpayments, the reward is potentially many times thecapital that we risk. CDS positions can be built inenormous size, usually substantially larger thanthat of equity shorts. We have [historically] foundthe degree of liquidity available in CDS to beample for us to execute and realize ourinvestments. By comparison, shorting stocksrequires us to borrow shares which can often be inlimited supply, require the payment of substantialborrowing costs, and are at risk of being calledaway at inopportune times. For the above reasons,you should expect most of our notional shortexposure to be executed through CDS rather thanequity shorts. For those of you who are lessfamiliar with CDS, below I provide a brief primer onCDS.CDS contracts are best described as multi-yearinsurance policies which pay off when a companydefaults on its obligations. These contracts trade inthe over-the-counter market and are priced on aminute-by-minute basis based on the market’sestimate of the probability of default of the issuerreferenced in the CDS contract.The degree of risk associated with CDS largelydepends on which side of the contract thecounterparty is exposed. The seller of the contractis the insurer and the buyer is the insured. Wehave only been a buyer of CDS contracts (or aseller of contracts we already own), which meansthat we commit to pay quarterly premiums for thefull term of the CDS contract which can typicallyrange from one to ten years. Our maximumexposure in a CDS contract is the present value ofthese future contractual premium payments. Ourmaximum potential for gain is the face value ornotional amount of the contract. By contrast, therisk to the seller of CDS is the notional amount ofthe contract or, in insurance terms, the faceamount of the policy.Mispriced Probabilistic InvestmentsInvesting is a probabilistic business. For everycommitment of capital we make, we compare ourestimation of the likelihood of success with theprobability of failure. We then assess how muchwe can make in a successful outcome with ourbest estimate of what we can lose in anunsuccessful outcome. We are willing to take morerisk in a situation that offers more reward.While most of our long investments are comprisedof great businesses or assets at fair prices with acatalyst to create value, we occasionally are willingto invest a small amount of fund capital insituations which offer the potential for a many-foldprofit at the risk of a large or near-total loss ofcapital invested. I typically call these investmentsmispriced options. Our CDS investments fit thisprofile. While not all mispriced options will beprofitable for the funds, I expect our collectiveexperience in these commitments to be quitefavorable over time.ValuationWe believe the value of a business is equal to thepresent value of the cash the business generatesfor its owner over its lifespan. By analogy to debtinstruments, a business is like a bond where theowner will receive a stream of coupons over its life,but where the coupons are variable and notprecisely known, and the business’ life or term issimilarly uncertain. To value a business, one needsto predict approximately how much cash thebusiness will generate that can be distributed to itsowners over its life on a per-share basis. Iemphasize ‘per share’ because dilution from optionissuance or from ill-advised acquisitions – or,conversely, accretion from stock buybacks – canhave a very material impact on the long-term, persharevalue created for owners.Because of the inherent uncertainty in valuingbonds with unknown coupons and terms, we havegenerally chosen to invest in businesses where thecoupons (the economic earnings) are morepredictable, and the long-term prospects are morecertain. This has led us to purchase interests insimple, predictable, free-cash-flow-generativebusinesses. We also require a purchase pricewhich represents a large discount to our estimateof intrinsic value. This, perhaps more thananything, helps mitigate the risk of our being wrongabout our future estimate of a business’performance.PERSHING SQUARE HOLDINGS, LTD. 19

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