11.07.2015 Views

0175 Geely Automobile Holdings Limited Annual Report 2011

0175 Geely Automobile Holdings Limited Annual Report 2011

0175 Geely Automobile Holdings Limited Annual Report 2011

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><strong>Geely</strong> <strong>Automobile</strong> <strong>Holdings</strong> <strong>Limited</strong>Management <strong>Report</strong>Performance & GovernanceDemand for Emgrand “EC7” continued to be very strong,making the model the Group’s best selling model in <strong>2011</strong>,accounting for 22% of the Group’s total sales volume duringthe period. This was despite the major demand constraintscaused by the lack of AT (automatic transmissions) versionsduring the period and the shortage of supply caused bythe capacity constraints at Ningbo plant II, where EC7 isproduced. Sales volume of “Free Cruiser” and “Vision”, bothgrouped under “GLEagle” brand, however, declined by 13%and 19% respectively, ahead of the planned launches oftheir upgraded models.Despite of the Group’s first entry into the large size sedanmarket, Emgrand “EC8” continued to receive good marketresponse, achieving an average monthly sales volume ofclose to 1,300 units in <strong>2011</strong>. Demand for “EC8” started topick up at the beginning of 2012 with a monthly sales volumeof over 2,200 units in the first two months of 2012. As aresult of the continued positive shift in product mix during theperiod, driven by the strong sales volume growth of “EC7”,the Group’s ex-factory average sales price improved furtherto RMB46,153 per unit in <strong>2011</strong>, up 3% from last year.In <strong>2011</strong>, Emgrand “EC8” achieved a 5-star rating with highscores (49.6 points) in C-NCAP crash test, making it one ofthe best scoring models amongst the 150 models ever testedby C-NCAP. This is after <strong>Geely</strong> “Panda” achieved a 5-starrating (45.3 points) in the C-NCAP crash test in 2009 andafter the Group’s Emgrand “EC-7” achieved a 5-star rating(46.8 points) in the C-NCAP crash test in 2010. The Group’sachievements in upgrading the safety standards of its vehicleswere further endorsed by Euro NCAP in November <strong>2011</strong>,when the Group’s Emgrand “EC7” received a 4-star rating incrash-tests organized by Euro NCAP, making it the highestrated vehicles from China rated by the organisation.<strong>Annual</strong> Sales VolumeYear1999200020012002200320042,0008,00021,00047,80076,27496,693200520062007200820092010<strong>2011</strong>133,041164,495181,517204,205326,710415,843421,611Unit10

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!