MODULE 2: Identifying and analysing the stakeholders and ...

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2.2SKILLSHEET2.2DEVELOPING AND MAINTAININGRELATIONSHIPSIn general terms the following is a good guide for developingand maintaining relationships:Make yourself visible to the relevant stakeholders. Youshould be known and if you are not, get involved with variousgroups and issues. The more you do, the more contactsyou will have.Build personal relationships. Remember that you aredealing with people, not just agencies or organizations. Thesepeople will be stronger allies if they know and like you as aperson. And keep in mind that building a strong relationshiptakes time and energy; it will not happen overnight.Focus first on understanding other people’s needs andpriorities. Do not start off with what you need. Listen carefullyso that you can understand what drives the person ororganization you want to enlist for support. Start with theindividual — what personally motivates him or her. Similarly,what is the organization’s focus?Think of ways your needs mesh with others’ needs. Lookfor win-win opportunities. Think of how being involved withyour issue can be good for both you and your allies.Keep people informed. People tend to get annoyed whenthey feel that they have not been adequately informed. Callpeople, write to people, send out notices — whatever it takes.Avoid surprising people. An added benefit is that when youlet people get involved in something at the beginning, theyare more likely to want to contribute and continue theirinvolvement.Build a “bank account” of trust and goodwill — and donot make too many “withdrawals”. Keep your word, anddo favours for people when asked, if it’s not too burdensome.It’s been said that “what goes around comes around.” If youdo what you say you are going to do when you say you aregoing to do it, people notice. If you help someone out evenin a small way, especially if that person is in a difficult situation,they will be likely to return the favour.16MODULE 2: Identifying and analysing the stakeholders and establishing networks
Thank anyone and everyone. Send thank you letters, makephone calls, and recognize your contributors. When in doubt,give people more credit than they deserve.Be polite and patient, even if you have to be persistent.“You can catch a lot more flies with honey than with vinegar.”Civility counts, and is essential for a good relationship.Know who has the power to solve the problem. Often,when people seem to be unresponsive, it is simply that theyreally can not do anything about the issue you are raising.Unfortunately, people do not always explain that. So be sureto ask if there is anyone else that you (or the person you aretalking to) can deal with in order to solve the problem.17MODULE 2: Identifying and analysing the stakeholders and establishing networks
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