11.07.2015 Views

Engendering Justice - from Policy to Practice - The Fawcett Society

Engendering Justice - from Policy to Practice - The Fawcett Society

Engendering Justice - from Policy to Practice - The Fawcett Society

SHOW MORE
SHOW LESS
  • No tags were found...

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

espect and sexual violence is a compulsory requirementwithin the Sex and Relationship Education (SRE) curriculum.‘This is not an invitation <strong>to</strong> rapeme’- Rape Crisis Scotland.This campaign challenges common-held attitudes <strong>to</strong>wardsrape that blame female victims. Its aim was <strong>to</strong> questionvictim blame by highlighting that rape was not acceptablein any situation. <strong>The</strong> campaign was based upon postersof a series of images depicting women in everydaysettings captioned with taglines highlighting that the imagedepicted was not an ‘invitation’ <strong>to</strong> rape. <strong>The</strong> images werealso used in campaign road shows and on a website. <strong>The</strong>campaign provoked significant debate.http://www.thisisnotaninvitation<strong>to</strong>rapeme.co.uk/Pause But<strong>to</strong>n Campaign, ‘Know when <strong>to</strong> use yourpause but<strong>to</strong>n: sexual assault is not a game’ NewYork City Alliance Against Sexual Assault.This campaign was aimed at 11- 13 year old boys <strong>to</strong>create understanding around issues of sexual assault and<strong>to</strong> encourage discussion on prevailing attitudes <strong>to</strong>wardsrape. <strong>The</strong> campaign used posters displaying the messageof the campaign and <strong>to</strong>olkits for educa<strong>to</strong>rs and youthworkers.<strong>The</strong> message is simple and effective: “Know when <strong>to</strong> useyour pause but<strong>to</strong>n: sexual assault is not a game.” Thisclearly draws the attention of the target group using anactivity they can identify with <strong>to</strong> draw a clear line betweenplaying games and the seriousness of sexual assault.http://www.nycagainstrape.org/pause.htmlMy Strength Campaign, Men Can S<strong>to</strong>p Rape,California<strong>The</strong> campaign targets young men, particularly 14 – 18year olds and invites them <strong>to</strong> be proactive in s<strong>to</strong>ppingrape. <strong>The</strong> campaign ran state-wide in California utilisingseveral media outlets including radio, print, outdoor, transitand online methods in English and Spanish <strong>to</strong> promotethe message that a man’s strength should not be used<strong>to</strong> violate women and providing positive examples ofmasculine strength and masculinity. Clubs and eventswere set up <strong>to</strong> bring men involved <strong>to</strong>gether and thecampaign used activities such as an annual ‘Walk a Milein Her Shoes’ march <strong>to</strong> promote the message <strong>to</strong> a wideraudience.http://www.mystrength.orgPage 65

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!