Download - FEAS
Download - FEAS
Download - FEAS
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
FEDERATION OF EURO-ASIAN STOCK EXCHANGES SEMI ANNUAL REPORT OCTOBER 2005<br />
CORPORATE BUSINESS<br />
DenizBank continued corporate marketing<br />
activities and initiated a new marketing<br />
approach specifically designed to focus on<br />
the needs of customers in different<br />
segments.<br />
In 2004, following restructuring, the Bank's<br />
corporate business was divided into three<br />
segments to allow for specialization and<br />
diversification of products and services<br />
catering to their specific needs. These<br />
segments include: Corporate Banking<br />
serving companies with annual turnover of<br />
more than US$ 25 million; Commercial<br />
Banking serving companies with annual<br />
turnover of between US$ 2 million and US$<br />
25 million and; Small Business Banking<br />
serving companies with less than US$ 2<br />
million annual turnover.<br />
Corporate Banking: Following segmentation<br />
and redefining target customers in the<br />
corporate banking segment, approximately<br />
1,350 large-scale companies were retained<br />
in the portfolio; the smaller ones that<br />
remained were transferred to the commercial<br />
banking portfolio. Specialized corporate<br />
banking services were initiated at six<br />
branches and three new corporate branches<br />
were opened.<br />
Commercial Banking: The Commercial<br />
Banking Group serves their customers out of<br />
eight regional directorates and 126 branch<br />
offices across the country. With a staff of 260<br />
sales and marketing specialists, the Bank<br />
allocates considerable funds for commercial<br />
segment customers.<br />
SME Banking: Thanks to efficient workflow<br />
and the scorecard, a typical SME credit<br />
application is approved within 48 hours. The<br />
SME Credit Group started operations<br />
evaluating only 50-60 credit applications a<br />
day but this number increased to 600 daily in<br />
the following three months. As a pioneer in<br />
the SME segment in Turkey, DenizBank aims<br />
at further diversifying its loan book into small<br />
and medium-size companies as it develops<br />
additional products and services able to<br />
cater to the business needs of this segment.<br />
RETAIL BANKING<br />
Retail Marketing: To achieve maximum<br />
customer satisfaction and optimize on<br />
operational costs, a number of new<br />
consumer products were launched during<br />
2004, some of them for the first time in<br />
Turkey.<br />
CONTACT INFORMATION<br />
These products include:<br />
• Alo-Kredi; a type of a consumer loan<br />
granted on the phone without requiring the<br />
borrower to visit a DenizBank branch and<br />
without a third-party's guarantee<br />
• Express limit, an additional installment loan<br />
facility on credit cards, that can be utilized<br />
for durable good purchases at member<br />
merchants via POS terminals<br />
• A 4-month grace period for consumer<br />
loans<br />
• Special credit terms for the employees of<br />
certain institutions like the Central Bank,<br />
Turkish Industrialists and Businessmen<br />
Association member companies and The<br />
Scientific and Technical Research Council of<br />
Turkey (Tübitak)<br />
• A number of cross-selling campaigns were<br />
organized for existing DenizBank customers:<br />
mutual fund investors, direct deposit<br />
customers, employees of companies<br />
receiving their salaries through DenizBank<br />
and credit cardholders without overdue<br />
problems<br />
• A number of campaigns, like additional<br />
installments, cash rebates, customized<br />
reward and postponed payment were<br />
organized in order to increase the turnover of<br />
DenizBank credit cards<br />
• DenizBank started issuing the Bonus Visa<br />
Card in addition to the Bonus Master Card<br />
• Repo, T-bills trading and mutual fund<br />
transactions were added to ATMs' functions<br />
Credit Cards: DenizBank credit card<br />
applications are processed through the<br />
online real-time workflow system, which<br />
serves to increase the pace of operations<br />
and approvals. All applications are<br />
processed through a scorecard-based<br />
approval system which facilitates limit<br />
allocations and performance monitoring.<br />
Always aiming at delivering the best available<br />
service to cardholders, DenizBank is<br />
continuously improving its technological<br />
infrastructure and enhancing its card<br />
processing systems.<br />
The market share (by volume) is 3.22% by<br />
year-end 2004.<br />
Bonus Card: Bonus Card is the first multibranded<br />
chip based credit card in Turkey,<br />
offering both installments and rebate<br />
rewards. There are 35,000 partner merchants<br />
taking place in the Bonus program which<br />
offer installments and cash rebates to Bonus<br />
cardholders.<br />
DenizBank Contact Center +90 212 444 0800 E-mail info@denizbank.com Website www.denizbank.com<br />
Direct Sales: Direct Sales consists of;<br />
• Consumer Loans<br />
• Overdraft Facility<br />
• Bill Payment Orders<br />
• Mutual Funds<br />
• Insurance Services<br />
• Life and non-life insurance products<br />
Alternative Distribution Channels: Through<br />
DenizBank's alternative distribution channels<br />
customers may access a large number of<br />
services without the need to visit a branch<br />
office. In addition to routine banking<br />
transactions, these services also include<br />
investment products which DenizBank<br />
customers can utilize through the Internet<br />
Branch, ATMs, Kiosks and the Contact<br />
Center. Through these channels they can<br />
buy and sell mutual funds, government<br />
bonds and Treasury bills. Customers can<br />
also change foreign currency and buy<br />
prepaid GSM cards through alternative<br />
distribution channels. Additionally, debit card<br />
applications can be made through all four of<br />
these channels.<br />
In 2004, DenizBank pioneered an other first<br />
in Turkish banking. In addition to applications<br />
through branches and the website,<br />
customers can now apply and register online<br />
for Internet banking services by simply<br />
calling the Contact Center.<br />
In an effort to promote the use of alternative<br />
distribution channels, customers are given<br />
DenizYildizi (SeaStar) via @cikDeniz, Contact<br />
Center and Kiosks, in proportion to their<br />
usage of the channel. SeaStar entitles the<br />
customer to certain privileges or benefits in<br />
their relationship with the Bank.<br />
@cikDeniz Internet Branch: In operation<br />
since 1999, DenizBank's Internet Branch<br />
@cikDeniz has capabilities for modular<br />
transactions and information search facilities.<br />
Through this innovative medium, the Bank's<br />
customers can conduct all banking and<br />
investment transactions online. These<br />
transactions include making utility payments<br />
and money transfers, placing direct debit<br />
orders via credit cards, merging of accounts,<br />
enabling the upgrading, canceling and<br />
resizing of stock orders, as well as<br />
communicating with Contact Center<br />
personnel.<br />
PAGE 23