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FEDERATION OF EURO-ASIAN STOCK EXCHANGES SEMI ANNUAL REPORT OCTOBER 2005<br />

CORPORATE BUSINESS<br />

DenizBank continued corporate marketing<br />

activities and initiated a new marketing<br />

approach specifically designed to focus on<br />

the needs of customers in different<br />

segments.<br />

In 2004, following restructuring, the Bank's<br />

corporate business was divided into three<br />

segments to allow for specialization and<br />

diversification of products and services<br />

catering to their specific needs. These<br />

segments include: Corporate Banking<br />

serving companies with annual turnover of<br />

more than US$ 25 million; Commercial<br />

Banking serving companies with annual<br />

turnover of between US$ 2 million and US$<br />

25 million and; Small Business Banking<br />

serving companies with less than US$ 2<br />

million annual turnover.<br />

Corporate Banking: Following segmentation<br />

and redefining target customers in the<br />

corporate banking segment, approximately<br />

1,350 large-scale companies were retained<br />

in the portfolio; the smaller ones that<br />

remained were transferred to the commercial<br />

banking portfolio. Specialized corporate<br />

banking services were initiated at six<br />

branches and three new corporate branches<br />

were opened.<br />

Commercial Banking: The Commercial<br />

Banking Group serves their customers out of<br />

eight regional directorates and 126 branch<br />

offices across the country. With a staff of 260<br />

sales and marketing specialists, the Bank<br />

allocates considerable funds for commercial<br />

segment customers.<br />

SME Banking: Thanks to efficient workflow<br />

and the scorecard, a typical SME credit<br />

application is approved within 48 hours. The<br />

SME Credit Group started operations<br />

evaluating only 50-60 credit applications a<br />

day but this number increased to 600 daily in<br />

the following three months. As a pioneer in<br />

the SME segment in Turkey, DenizBank aims<br />

at further diversifying its loan book into small<br />

and medium-size companies as it develops<br />

additional products and services able to<br />

cater to the business needs of this segment.<br />

RETAIL BANKING<br />

Retail Marketing: To achieve maximum<br />

customer satisfaction and optimize on<br />

operational costs, a number of new<br />

consumer products were launched during<br />

2004, some of them for the first time in<br />

Turkey.<br />

CONTACT INFORMATION<br />

These products include:<br />

• Alo-Kredi; a type of a consumer loan<br />

granted on the phone without requiring the<br />

borrower to visit a DenizBank branch and<br />

without a third-party's guarantee<br />

• Express limit, an additional installment loan<br />

facility on credit cards, that can be utilized<br />

for durable good purchases at member<br />

merchants via POS terminals<br />

• A 4-month grace period for consumer<br />

loans<br />

• Special credit terms for the employees of<br />

certain institutions like the Central Bank,<br />

Turkish Industrialists and Businessmen<br />

Association member companies and The<br />

Scientific and Technical Research Council of<br />

Turkey (Tübitak)<br />

• A number of cross-selling campaigns were<br />

organized for existing DenizBank customers:<br />

mutual fund investors, direct deposit<br />

customers, employees of companies<br />

receiving their salaries through DenizBank<br />

and credit cardholders without overdue<br />

problems<br />

• A number of campaigns, like additional<br />

installments, cash rebates, customized<br />

reward and postponed payment were<br />

organized in order to increase the turnover of<br />

DenizBank credit cards<br />

• DenizBank started issuing the Bonus Visa<br />

Card in addition to the Bonus Master Card<br />

• Repo, T-bills trading and mutual fund<br />

transactions were added to ATMs' functions<br />

Credit Cards: DenizBank credit card<br />

applications are processed through the<br />

online real-time workflow system, which<br />

serves to increase the pace of operations<br />

and approvals. All applications are<br />

processed through a scorecard-based<br />

approval system which facilitates limit<br />

allocations and performance monitoring.<br />

Always aiming at delivering the best available<br />

service to cardholders, DenizBank is<br />

continuously improving its technological<br />

infrastructure and enhancing its card<br />

processing systems.<br />

The market share (by volume) is 3.22% by<br />

year-end 2004.<br />

Bonus Card: Bonus Card is the first multibranded<br />

chip based credit card in Turkey,<br />

offering both installments and rebate<br />

rewards. There are 35,000 partner merchants<br />

taking place in the Bonus program which<br />

offer installments and cash rebates to Bonus<br />

cardholders.<br />

DenizBank Contact Center +90 212 444 0800 E-mail info@denizbank.com Website www.denizbank.com<br />

Direct Sales: Direct Sales consists of;<br />

• Consumer Loans<br />

• Overdraft Facility<br />

• Bill Payment Orders<br />

• Mutual Funds<br />

• Insurance Services<br />

• Life and non-life insurance products<br />

Alternative Distribution Channels: Through<br />

DenizBank's alternative distribution channels<br />

customers may access a large number of<br />

services without the need to visit a branch<br />

office. In addition to routine banking<br />

transactions, these services also include<br />

investment products which DenizBank<br />

customers can utilize through the Internet<br />

Branch, ATMs, Kiosks and the Contact<br />

Center. Through these channels they can<br />

buy and sell mutual funds, government<br />

bonds and Treasury bills. Customers can<br />

also change foreign currency and buy<br />

prepaid GSM cards through alternative<br />

distribution channels. Additionally, debit card<br />

applications can be made through all four of<br />

these channels.<br />

In 2004, DenizBank pioneered an other first<br />

in Turkish banking. In addition to applications<br />

through branches and the website,<br />

customers can now apply and register online<br />

for Internet banking services by simply<br />

calling the Contact Center.<br />

In an effort to promote the use of alternative<br />

distribution channels, customers are given<br />

DenizYildizi (SeaStar) via @cikDeniz, Contact<br />

Center and Kiosks, in proportion to their<br />

usage of the channel. SeaStar entitles the<br />

customer to certain privileges or benefits in<br />

their relationship with the Bank.<br />

@cikDeniz Internet Branch: In operation<br />

since 1999, DenizBank's Internet Branch<br />

@cikDeniz has capabilities for modular<br />

transactions and information search facilities.<br />

Through this innovative medium, the Bank's<br />

customers can conduct all banking and<br />

investment transactions online. These<br />

transactions include making utility payments<br />

and money transfers, placing direct debit<br />

orders via credit cards, merging of accounts,<br />

enabling the upgrading, canceling and<br />

resizing of stock orders, as well as<br />

communicating with Contact Center<br />

personnel.<br />

PAGE 23

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