FEDERATION OF EURO-ASIAN STOCK EXCHANGES SEMI ANNUAL REPORT OCTOBER 2005 TAYBURN KURUMSAL Ediz Usman Partner & Client Relations Director THE THREE FUNDAMENTAL ASPECTS OF CORPORATE COMMUNICATION Just as competition is becoming the keynote of every sector in today's business world, the ability to institutionalize has become one of the most important factors that enables a company to survive. The economic upheavals of the recent past and the increasingly tougher competition in every sector have made it absolutely clear that institutionalization is essential if a company is to endure, achieve stability, and grow strong in the international arena. In such an environment, there are three fundamental aspects of corporate communication to which attention must be given: Branding, Reporting, and Marketing. In their efforts to institutionalize themselves, companies need to manage their branding process effectively; to communicate their corporate line, vision, mission, and financial strength in the best way possible; and to employ new and creative marketing techniques. It is at this point that Tayburn Kurumsal and Tayburn Tasarim come into the picture as business partners that highly experienced in corporate communication for their clients. TAYBURN GROUP With a quarter of a century of experience in international as well as European markets, Tayburn is the biggest advertising agency in Scotland and the tenth biggest in the United Kingdom. It has been eleven years since we began blending Tayburn's know-how with our own knowledge of the local market and putting them to work in the service of clients. For more than a decade we have developed and offered productive, high-quality, and creative solutions for some of Turkey's leading companies in the areas of annual reports, branding, design, new media, advertising, and marketing. Thanks to our expert team, to the knowledge and experience acquired on our own and through Tayburn, to our customer focus, and to our innovative and creative approach to service, we are today Turkey's most soughtafter service provider in the corporate communication segment. Our service area as Tayburn Kurumsal and Tayburn Tasarim CONTACT INFORMATION Understanding its customers and providing them with high-quality and value oriented service underlie Tayburn's fundamental business approach. is not limited to Turkey. Because of our world-class know-how and quality of service, we are also called upon by clients operating in Europe and in neighboring countries. Our own technological infrastructure makes it easy for us to provide such clients with fast, comprehensive service too. Tayburn is also continuously developing itself and keeping pace with change. Its goal is to be a source of inspiration on all corporate communication issues by making the best possible use of the opportunities provided by technology and offering service at the highest international standards. Taking this as its point of departure, Tayburn also serves clients effectively and comprehensively on all the new electronic platforms that technology is constantly making available such as custom-designing websites according to their needs and preparing web-based reports, applications, and other electronic products. VALUE ORIENTED Everything that is done at Tayburn is for the customer. Understanding its customers and providing them with high-quality and value oriented service underlie Tayburn's fundamental business approach. Our business is not limited to classical advertising services: we offer high addedvalue products and services that are informed by our careful and thorough understanding of each customer's unique corporate communication requirements. Nourished by our innovative spirit, our approach to business also serves as our guide as we give shape to our services in the future. Each member of our team performs his job with a passion for success. And so long as this passion for success remains fresh and enduring in our team Tayburn will continue to expand its satisfied customer base and achieve its corporate objectives. Contact Name Mr. Ediz Usman E-mail info@tayburnkurumsal.com Website www.tayburnkurumsal.com PAGE 30 Creative and integrated corporate communication solutions Since 1994, Tayburn Kurumsal and Tayburn Tasarim have been providing its corporate customers with the expertise, originality and proven experience that they require for the development and execution of whatever creative communication solutions they may be in need of. The integrated and creative corporate communication products and services that we offer you fall under the following main headings: Reporting Developing and producing printed and electronic products aimed at enabling companies to communicate clearly and effectively with all their stakeholders (shareholders, employees, suppliers, customers) • Annual reports and interim reports • Environment and human resources reports • Electronic annual reports • Web reports Branding Corporate and consumer brand creation, development, standardization and protection • Logo design • Full-service corporate identity creation and development • Brand launching and relaunching • Corporate identity products • Consultation services Marketing Developing, producing, and executing all the advertising, promotional, and corporate communication products and services that corporate customers may need anywhere in their product-service-customer cycles • Campaigns • Corporate publicity films • Advertising films • Advertisements (national/international) • Web-based solutions • Brochures, publicity kits, calendars and date books • Copy-writing and editorial services in English, French, German, Italian, Russian, Spanish, Turkish. (Other languages available on request.)
‹stanbul Edinburgh London inspiring solutions Süleyman Seba Cad. Ac›su Sok. 1/15 Maçka 34357 ‹stanbul Turkey Telephone +90 212 227 0436 Fax +90 212 227 8857 Web site www.tayburnkurumsal.com www.tayburntasarim.com www.tayburn.co.uk
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