Download - FEAS

FEDERATION OF EURO-ASIAN STOCK EXCHANGES SEMI ANNUAL REPORT OCTOBER 2005
TAYBURN KURUMSAL
Ediz Usman
Partner & Client Relations Director
THE THREE FUNDAMENTAL
ASPECTS OF CORPORATE
COMMUNICATION
Just as competition is becoming the keynote
of every sector in today's business world, the
ability to institutionalize has become one of
the most important factors that enables a
company to survive. The economic
upheavals of the recent past and the
increasingly tougher competition in every
sector have made it absolutely clear that
institutionalization is essential if a company is
to endure, achieve stability, and grow strong
in the international arena.
In such an environment, there are three
fundamental aspects of corporate
communication to which attention must be
given: Branding, Reporting, and Marketing.
In their efforts to institutionalize themselves,
companies need to manage their branding
process effectively; to communicate their
corporate line, vision, mission, and financial
strength in the best way possible; and to
employ new and creative marketing
techniques. It is at this point that Tayburn
Kurumsal and Tayburn Tasarim come into
the picture as business partners that highly
experienced in corporate communication for
their clients.
TAYBURN GROUP
With a quarter of a century of experience in
international as well as European markets,
Tayburn is the biggest advertising agency in
Scotland and the tenth biggest in the United
Kingdom. It has been eleven years since we
began blending Tayburn's know-how with our
own knowledge of the local market and
putting them to work in the service of clients.
For more than a decade we have developed
and offered productive, high-quality, and
creative solutions for some of Turkey's
leading companies in the areas of annual
reports, branding, design, new media,
advertising, and marketing.
Thanks to our expert team, to the knowledge
and experience acquired on our own and
through Tayburn, to our customer focus, and
to our innovative and creative approach to
service, we are today Turkey's most soughtafter
service provider in the corporate
communication segment. Our service area
as Tayburn Kurumsal and Tayburn Tasarim
CONTACT INFORMATION
Understanding its customers and providing
them with high-quality and value oriented
service underlie Tayburn's fundamental
business approach.
is not limited to Turkey. Because of our
world-class know-how and quality of service,
we are also called upon by clients operating
in Europe and in neighboring countries. Our
own technological infrastructure makes it
easy for us to provide such clients with fast,
comprehensive service too.
Tayburn is also continuously developing itself
and keeping pace with change. Its goal is to
be a source of inspiration on all corporate
communication issues by making the best
possible use of the opportunities provided by
technology and offering service at the
highest international standards. Taking this
as its point of departure, Tayburn also serves
clients effectively and comprehensively on all
the new electronic platforms that technology
is constantly making available such as
custom-designing websites according to
their needs and preparing web-based
reports, applications, and other electronic
products.
VALUE ORIENTED
Everything that is done at Tayburn is for the
customer. Understanding its customers and
providing them with high-quality and value
oriented service underlie Tayburn's
fundamental business approach. Our
business is not limited to classical
advertising services: we offer high addedvalue
products and services that are
informed by our careful and thorough
understanding of each customer's unique
corporate communication requirements.
Nourished by our innovative spirit, our
approach to business also serves as our
guide as we give shape to our services in the
future. Each member of our team performs
his job with a passion for success. And so
long as this passion for success remains
fresh and enduring in our team Tayburn will
continue to expand its satisfied customer
base and achieve its corporate objectives.
Contact Name Mr. Ediz Usman E-mail info@tayburnkurumsal.com Website www.tayburnkurumsal.com
PAGE 30
Creative and integrated corporate
communication solutions
Since 1994, Tayburn Kurumsal and Tayburn
Tasarim have been providing its corporate
customers with the expertise, originality and
proven experience that they require for the
development and execution of whatever
creative communication solutions they may
be in need of.
The integrated and creative corporate
communication products and services that
we offer you fall under the following main
headings:
Reporting
Developing and producing printed and
electronic products aimed at enabling
companies to communicate clearly and
effectively with all their stakeholders
(shareholders, employees, suppliers,
customers)
• Annual reports and interim reports
• Environment and human resources reports
• Electronic annual reports
• Web reports
Branding
Corporate and consumer brand creation,
development, standardization and protection
• Logo design
• Full-service corporate identity creation and
development
• Brand launching and relaunching
• Corporate identity products
• Consultation services
Marketing
Developing, producing, and executing all the
advertising, promotional, and corporate
communication products and services that
corporate customers may need anywhere in
their product-service-customer cycles
• Campaigns
• Corporate publicity films
• Advertising films
• Advertisements (national/international)
• Web-based solutions
• Brochures, publicity kits, calendars and
date books
• Copy-writing and editorial services in
English, French, German, Italian, Russian,
Spanish, Turkish. (Other languages available
on request.)