auto salonBy Dan CleatorHow to buy a car without feeling as if you were taken to the cleaners.On the list of life’s greatest fears, buying a car ranks up there withpublic speaking and spiders. But it doesn’t have to be that way.With a little preparation and an awareness of the process, you canbuy a car with confidence and even save a little money.Getting StartedThe first thing you need to do is a little soul searching. If you can figureout what kind of vehicle you actually need (or want), you are halfway there.Many people walk into a dealership with no idea, and that is where they getinto trouble. A vehicle is the second largest purchase most people will makein their lives, (a home being the first), but many people spend very littletime researching and deciding what would best suit them. Often decisionsare made based on what looks cool or cute without regard to practicality orfinancial factors.Before starting to even look, try to answer these questions:• What is the primary use for my vehicle?• How much space or seating do I actually need?• What features are “must haves” versus “would be nice”?• What can I really afford (down payment and monthly)?• Do I want new or used?• Do I have any special activities that I do frequently* and need toaccommodate?*Just because you go skiing or your family comes into town once each yeardoes not mean you need an SUV or minivan. Save yourself thousands ofdollars in upfront and long-term costs and just rent what you need for theseoccasions.Write these down and refer to them often as you do more research.Doing Your HomeworkThese days there are many resources you can use to narrow your searchand arm yourself with the information you will need when you actually goshopping.Consumer Reports, AAA, vehix.com, KBB.com, Edmunds.com,autotrader.com, etc., are great sources for pricing, reliability/safety stats, andowner reviews. Besides a large amount of free information, several of thesesources have services available for a small fee that provide you with evenmore information once you have narrowed it down to a few choices. Most ofthese services cost $20-30, but can save you quite a bit in the long run.Once you have narrowed the options down, try to find family or friends whoown similar vehicles so you can drive them for a few days and really get a feelfor them. Dealer test-drives are very short and not a great way to evaluate thecomfort and handling of a vehicle. If you can’t find one to borrow, considerrenting one. The money you spend will be well worth it if it helps you avoidbuying a car you don’t like.If you are planning to finance the vehicle, do some shopping with your bank.Credit unions tend to offer the best deals on auto loans. Find out in advancewhat type of loan you qualify for and whether that loan fits the budget youhave set for yourself. Keep in mind that just because you qualify for a certainamount doesn’t mean you have to use the full amount. Also, leave some roomfor taxes, licensing and extras.The DealershipYou’ve searched your soul and done your research, and now you are readyfor the dealership. Most dealers are reputable and actually care about earningyour business. Nevertheless, the salesperson has a bag of tricks to get youto buy and to spend as much money as possible. The more you spend themore they make.Here are some tips to help you survive the trip to the dealer.Don’t go alone. Having another person there to remind you of your budgetor to ask questions you don’t think about is critical. They are not emotionallyinvolved so they can be more objective. I know it is a cliché, but if you are awoman, take a guy.Be prepared for a marathon. Salespeople know that the longer they keepyou there the more likely you are to buy. You start to feel obligated becausethey have been running around for you all day and offering you coffee, etc.They just wear you down to the point that you just sign whatever to be ableto leave.Go in the morning. When you are tired, you are less able to think clearly.Go at the end of the month. Salespeople are more willing to offer specialbargains because they are trying to hit a goal or quota for the month. If you46 <strong>PRO</strong> PULSE SEPTEMBER-OCTOBER 2006
can wait, shop in December when they are hungry forChristmas cash.Be prepared to leave. Once you find the car youlike and you ask to see the number, the game reallybegins. They will actually ask you what price you wantto pay. Don’t fall into this trap. Tell them you want theirbest deal without all the dickering. When they comeback and give you the numbers, say ‘thank you’ andtell them you want to think about it for 24 hours. Thenactually get up to leave. They will stop you and ask ifanything is wrong or if there is a price that will makeyou stay. They don’t want you to leave. They will goand try to get a lower price from the sales manager.Keep doing this until the price matches what yourresearch suggests or it fits your budget.Don’t tell them what payments you can afford.You already know what you can afford. It is easy fora salesperson to manipulate monthly payments byextending the term. Focus on the price of the vehiclefirst, then worry about the payments.Don’t tell them you have a trade until after you havenegotiated the price. Again it is easy for them to playgames with the trade numbers to make the vehicleseem less expensive. From your research you shouldhave a decent idea what your trade is worth.Make sure your trade is in perfect condition. Don’tgive them any opportunity to nickel and dime you.The Auto Salon has several packages designed tohelp in this area.The Finance OfficeOnce you have agreed on the price, it is time to workout all the terms and do the paperwork. Most of thepaperwork is very basic but there is a lot of it. At thesame time the finance person is going to try to sell youwarranties, protection packages, gap insurance, etc.They will also try to convince you to finance throughthe dealer rather than your credit union. These arethe areas where dealers actually make a large shareof their profits.Many of these products are actually good but tendto be very expensive. The trick is that because theyare spread out over 60 months, they seem cheap.Evaluate each item separately and don’t be afraid tonegotiate. If you are leaving a small down paymentand financing a large portion, make sure to get gapinsurance. If you total the car, it will pay off the loan nomatter what the actual value of the vehicle is.When evaluating the protection packages, keep inmind that The Auto Salon offers the exact services atabout a quarter of the price.Driving AwayEnjoy your new vehicle and feel proud that youconquered one of life’s great fears and hopefullysaved some money in the process.<strong>PRO</strong>CLUB.COM 47