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Creativity Theory - TRaining MAterial in Creativity and InnovaTion ...

Creativity Theory - TRaining MAterial in Creativity and InnovaTion ...

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3. Individual <strong>Creativity</strong><br />

3. Individual creativity:<br />

characteristics of a<br />

creative person<br />

Two major approaches can be recognized<br />

<strong>in</strong> the study of the creative personality. One<br />

is holistic, that is the study of the person <strong>in</strong><br />

its totality; the second is the study of specific<br />

<strong>in</strong>gredients of a creative personality.<br />

Maslow is representative of the first approach<br />

<strong>and</strong> accord<strong>in</strong>g to him creative<br />

people are self-actualiz<strong>in</strong>g persons. He<br />

believed that the determ<strong>in</strong>ants of creativeness<br />

are literally thous<strong>and</strong>s <strong>and</strong> that it is<br />

futile to trace them back <strong>in</strong> an attempt to<br />

develop an easy road to creativity. He says<br />

there is no special button for creativity <strong>and</strong><br />

the creative person has to be <strong>in</strong>terpreted<br />

holistically. The trouble is that this approach<br />

does not lead itself to educational pursuits<br />

<strong>and</strong> does not offer even general directions.<br />

We will therefore turn to the second approach<br />

<strong>and</strong> list a set of characteristics/<br />

<strong>in</strong>gredients which can nurture (or not) creativity<br />

<strong>in</strong> a person. Some of these factors<br />

have no correlation (e.g. gender) or a weak<br />

correlation (e.g. <strong>in</strong>telligence) with creativity,<br />

while others have a strong correlation (e.g.<br />

knowledge, personality traits, motivation).<br />

Many researchers have <strong>in</strong>vestigated<br />

whether there is a correlation between <strong>in</strong>telligence<br />

<strong>and</strong> creativity. There is, as yet, no<br />

unanimous consent on the matter. The prevail<strong>in</strong>g<br />

op<strong>in</strong>ion is that the relation is quite<br />

weak: highly <strong>in</strong>telligent persons are not<br />

necessarily creative. Although creative people<br />

are <strong>in</strong>telligent persons – <strong>in</strong>telligence is<br />

required - an exceptionally high IQ is not a<br />

prerequisite for creativity. On the contrary,<br />

<strong>in</strong>telligence may <strong>in</strong>hibit the <strong>in</strong>ner resources<br />

of the <strong>in</strong>dividual because his self-criticism<br />

becomes too rigid or he learns too quickly<br />

what the cultural environment has to offer.<br />

Certa<strong>in</strong> aspects of <strong>in</strong>telligence are def<strong>in</strong>itely<br />

required for creativity. At the very<br />

least, creativity <strong>in</strong>volves different aspects<br />

of <strong>in</strong>telligence: synthetic aspects to<br />

come up with ideas, analytical aspects to<br />

evaluate the quality of those ideas <strong>and</strong><br />

practical aspects to formulate a way of<br />

effectively communicat<strong>in</strong>g those ideas<br />

<strong>and</strong> persuad<strong>in</strong>g people of their value.<br />

The view of Perk<strong>in</strong>s is that <strong>in</strong>telligent people<br />

are more likely to be creative than are<br />

people with lower <strong>in</strong>telligence, but that<br />

high <strong>in</strong>telligence is neither a necessary<br />

nor a sufficient condition for creativity. Although<br />

many very creative people are also<br />

highly <strong>in</strong>telligent, it appears that a sizeable<br />

percentage are not <strong>and</strong> clearly there are<br />

many highly <strong>in</strong>telligent people who are<br />

not usually creative. Highly <strong>in</strong>telligent<br />

people may have the potential to develop<br />

higher levels of creativity than less <strong>in</strong>telligent<br />

people, on average, or to express their<br />

creativity <strong>in</strong> more spectacular ways, but<br />

this does not preclude the possibility that<br />

many people at all levels of <strong>in</strong>telligence<br />

have a greater creative potential that<br />

they are likely to develop spontaneously.<br />

Let us briefly mention the <strong>in</strong>fluence of<br />

emotional elements on creativity, <strong>in</strong> contrast<br />

to <strong>in</strong>telligence. To ignore the impact<br />

that emotions have on creative energy<br />

is to miss an important po<strong>in</strong>t. Human<br />

systems are not abstract structures. They<br />

are charged with emotion. If emotions<br />

have healthy avenues for expression,<br />

they elicit <strong>and</strong> promote creative energy.<br />

If emotions are repressed or negatively<br />

encouraged, people <strong>in</strong> the organization<br />

will retreat from creativity. They will fail to<br />

be empowered <strong>and</strong> the organization will<br />

be robbed of their best contributions [19].<br />

Is there a positive relationship between gender<br />

<strong>and</strong> creativity? Are men more creative than women<br />

or vice versa? No!<br />

There is <strong>in</strong> fact no biological basis for this<br />

alleged <strong>in</strong>feriority of women <strong>in</strong> the field<br />

of creativity. The only part <strong>in</strong> the organism<br />

that could physiologically expla<strong>in</strong> the<br />

difference would be the central nervous<br />

system. But no differences <strong>in</strong> the central<br />

nervous system have been detected so far.<br />

The average human bra<strong>in</strong> weighs about<br />

1400 grams, or approximately 2 percent of<br />

the total body weight. Inasmuch as women<br />

generally weigh less than men, their bra<strong>in</strong><br />

may also weigh less, but the variation is <strong>in</strong>significant.<br />

When the ratio of bra<strong>in</strong> weight<br />

is studied, it is found that generally women<br />

have a proportionally larger bra<strong>in</strong> than<br />

men. Nor is there a significant difference <strong>in</strong><br />

the number of neurons; estimates <strong>in</strong>dicate<br />

that there are approximately 15 billion<br />

of neurons <strong>in</strong> the cortex of both sexes.<br />

35<br />

THEORETICAL PART

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