Creativity Theory - TRaining MAterial in Creativity and InnovaTion ...

B. SUCCESS FACTORS
ture, fear consequences of success, fear
challenge, desire.
Environmentally imposed: personal environment,
intrusion of daily tasks, interruptions,
pressure, lack of tools / resources,
expectations, lack of money, time, health
and energy, education (formal), professional
environment, peer pressure, , stress,
rules, standards, regulations, lack of time,
rebellion, health and energy.
The authors highlight a few conclusions:
people perceived the presence of
numerous barriers to creative willingness
- barriers exist in “personal sense or
context” as well as in the professional
work environment
- factors in the professional environment
do lead to inhibitors that reduce,
restrict, or eliminate the creative
willingness of individuals
- fear, in different forms, is the predominant
barrier (mentioned in 47 out of
67 groups)
- the barriers identified across this relatively
large number of groups were
common
The authors conclude that if managers /
leaders want to increase the efficiency and
contributions of human resources and if
they want employees to feel that creativity
is important, then they should give attention
to perceived barriers in both the environment
and in the minds of the people.