A.R. Rahman's Journey to the Oscars - International Indian

MOTOR MAMLA‘More Zoom-Zoom’in every wayth16ANNI V ERSARYGaladari Automobiles launches The All-New Mazda 6 Ultra 3.7L V6by a staff writerThe automotive industry of the UAEwitnessed the launch of a car thatoffers ‘more’ than any in its category,when Galadari Automobiles launchedthe bigger, bolder and more powerfulAll-New Mazda6 Ultra 3.7 Litre V6. The All-New Mazda6 Ultra 3.7 Litre V6 is Mazda’s forayinto offering a whole new sense of refinement - an‘exclusive experience’ - of a car that leads the fieldin this class. Introducing The All-New Mazda6Ultra, Mr. G. A. Kazmi, General Manager, GaladariAutomobiles said, “The All-New Mazda6 Ultraconstitutes ‘more’ in a car - ‘more’ power with abreathtaking 3.7 Litre V6 engine; ‘more’ luxury andstyle with 9 sophisticated colours and 3 rich interiorfinishes and ‘more’ space with enhanced legroomand cargo carrying capacity in its class!”Mr. Hiroshi Kajiyama, Programme Manager,All-New Mazda6 Ultra had this to say. “The All-New Mazda6 Ultra is aimed at achieving best-inclass.It is a more premium vehicle than the Mazda6.It is quite simply, the best Mazda sedan ever.Product Concept - ‘Zoom-Zoom’ Evolution.The product concept for the Mazda6 Ultra was“Zoom-Zoom Evolution”. And to bring this conceptto full fruition, a no-compromise stance with “bestin segment” as a key phrase was adopted. Mazda6’ssporty styling and handling were enhanced withoutcompromising the packaging and practicalityrelatedattributes, while quality was raised – anessential factor in achieving best-in-segment status.This strategy was entirely consistent with Mazda’sZoom-Zoom approach to designing and buildingcars, with the Zoom-Zoom Evolution concept splitinto into three key values: (1) emotional and sporty;(2) insightful packaging; and (3) an exclusiveexperience.Key Value 1: Emotional and SportyMazda6 Ultra has the exciting styling and drivingperformance to delight people every time they see ordrive it. Key attributes are:• Sporty styling that stirs the emotions.• A look that reflects Japanese aesthetics,completely different from any other CD* car.• Driving performance allowing the driver tointeract with the car and achieve a feeling of onenesswith it.Key Value 2: Insightful PackagingMazda6 Ultra combines a wealth of packaginginnovations with attractive styling.Key attributes are:• Interior comfort combined with sporty styling.• Flexible, easy-to-use space with well-thoughtoutluggage capacity.Key Value 3: Exclusive ExperienceMazda6 Ultra offers the highest levels ofcraftsmanship inspiring owners to feel pride ofownership and a strong emotional bond with it. Keyattributes are:• Driving pleasure that satisfies mature tastes.• Exquisite craftsmanship deriving from a desireto please people and increase their comfort.• A cabin environment and equipment that assuresdriver comfort.* Although more generally known worldwide asthe D segment, traditionally Mazda refers to it as theCD segment.60 The International IndianThe International Indian 61