Annual Report 2010/2011 - pdf 7.05 MB - Nobina AB

NOBINA – respONsIBIlItY
responsible for the environment and
safety – a part of our mission
Nobina’s business concept is based on responsibility – for the environment and safety,
for employees and customers. As interest in sustainability issues increases, more and
more people are choosing to travel on public transport, and the more skilled Nobina
becomes at taking care of the environment by having filled buses and more beneficial
driving, the better the Group’s margins. responsibility is profitable.
PrINCIPLE – ENVIrONMENt AND SAFEty
ArE A NAtUrAL AND PrOFItABLE PArt
OF OUr BUSINESS CONCEPt
The environment, safety and quality are the
most important areas of responsibility for
Nobina, and these three issues have a highly
natural correlation. The more people that
travel by public transport, the better it is for
the environment. And the better the quality
and the higher the safety that Nobina offers
on its trips, the more people will want to
travel collectively with Nobina. The company
works actively, systematically and integrated
with these matters, accordingly, with
a goal to be one of the most environmentally
compatible alternatives for public transports
and long-distance bus travel.
As a Nordic market leader in public transports
by bus, Nobina has significant opportunities
to impact the environment in a positive
manner. In traffic, not only new fuels but also
new technologies, effective maintenance and
economic driving contribute to increased
sustainability. The greatest environmental
advantage, however, is created through fully
occupied buses. It is also more profitable,
which creates opportunities for additional
efforts focused on sustainability. Environmental
questions are coordinated with the development
of processes, services and quality
issues so that long-term value is created for
all interests.
PrIOrItIzINg – grEAtESt rISk FIrSt
Nobina’s safety policy states that the company
should be a role model for traffic.
A high level of safety is fundamental to the
entire company’s traffic and all other opera-
28 NOBINA | ANNuAl repOrt 2010/2011
tional activities. Punctuality is a key parameter
for the everyday bus trip, but safety and
security have the highest priority, even
higher than comfort convenience. Safety
work is conducted systematically and integrated
with other areas of business operations.
A Group-wide safety council was
established in 2008.
In the long-term perspective, Nobina
needs to utilize its resources in the best possible
way in order to be competitive and limit
its impact on the environment. Nobina
reviews its environmental and safety goals at
least once a year when the business plan is
updated. Continuous environmental audits
are conducted to analyze the company’s
environmental work and its results.
In Norway and Finland, Nobina has held
ISO 14001 certification for several years. In
the Swedish market, work is now in progress
to certify Nobina Sweden’s environmentalmanagement
system under the same standard.
All traffic areas in Stockholm were certified
during 2010. Swebus, with its focus on
the consumer market, has opted instead to
meet the standards of the Swedish Society
for Nature Conservation’s Good Environmental
Choice labeling. At the beginning
of 2011, Swebus was named Sweden’s third
best traffic company in terms of environmental
work and social responsibility, by the
Sustainable Brands trademark survey. The
survey asked consumers to rank the most
sustainable brands in the Swedish market,
based on the UN’s Global Compact, which
addresses corporate responsibility for the
environment, human rights, collective bargaining
and suppression of corruption.
In 2008, the Environmental Council was
formed comprising the environmental managers
of the Group’s various companies. The
aim was to contribute to formulating, communications
and establishing environmental
objectives that reflect more clearly Nobina’s
ambitions in this area and create effective
procedures for this program throughout the
Group. Work was also started to review the
environmental issues faced by the operations,
which included an extensive survey
and a series of investments in proprietary
depots throughout the Nordic region. Group
management decided on an aggregate list of
157 environmental aspects, translated them
into environmental risks and resolved on a
prioritization of the five greatest risks: energy
consumption at the depots, environmental
requirements in conjunction with purchase,
environmental expertise in the organization,
the utilization of fuel for vehicles and particle
emissions. The UN framework convention
for environmental impact establishes
that greenhouse gases are not permitted to
increase in a manner that makes them harmful
to the environment. Sweden, for example,
has a national environmental objective stating
that average emissions between 2008 and
2012 should be 4% lower than emissions in
1990. Similar targets have been established
for particles that are harmful to inhale and
that are found on the road.