Annual Report 2010/2011 - pdf 7.05 MB - Nobina AB

IN BrIeF
this is Nobina
In a rapidly changing market, Nobina has maintained a market-leading position after successfully
completed improvement activities. the company’s ambition is to advance its position
with continued profitability throughout the Nordic region, and take shares in the value
chain through improved customer offerings and an optimized bus fleet and traffic planning.
through goal-oriented and delegated leadership, the industry’s most dedicated employees
will be a driving force in this movement.
BUSINESS MODEL
Nobina has an effective business model that
builds on stable revenue generated by longterm
contracts and relations. The market logic
and selected model entail that the business is
conducted with low risk. An extensive contract
portfolio and large tender volumes provide stability
while the growing number of contracts
that feature incentives, due to ongoing deregulation,
allow for growth and better margins.
Nobina’s market-leading position in the
Nordic region entails significant advantages
in connection with tendering, contract management,
vehicle operation and traffic planning.
The operations are divided into two
business areas, Regional and Interregional
traffic. Nobina is one of the largest public
traffic companies in northern Europe with a
bus fleet of about 3,600 buses and 280 million
completed customer trips per year.
OVERALL GOAL
Nobina shall continue to be a strong driving
force in the market to expand public traffic
by bus in the Nordic region, broaden traffic
companies’ responsibility for the customer
offering and improve opportunities for
strengthening the profitability of contracts
through more balanced conditions
between the parties.
BUSINESS CONCEPt
4 NOBINA | ANNuAl repOrt 2010/2011
StRAtEGY – PROFItABLE GROWtH
Stable and profitable growth is achieved by securing the right contracts, rather than
high market shares, and by optimizing the bus fleet and daily operation in existing
contracts. Nobina shall:
WORK FOR LARGE ACCESSIBLE TENDER VOLUME TO SECURE MORE PROFITABLE
CONTRACTS
■ Nobina shall enhance the quality of its tendering and participate in a large number
of tenders, but only where conditions for profitability are good.
DEVELOP THE CUSTOMER OFFERING AND TAKE A LARGER SHARE OF THE VALUE CHAIN
■ Nobina shall strengthen its offering to customers in both Regional and Interregional
traffic, through continuous product development and greater responsibility for
influencing travel and traveling.
PRIORITIZE AND IMPROVE PROFITABILITY IN ALL AREAS
■ Nobina shall achieve greater efficiency in both existing and new contracts with
the support of Group-wide working processes.
■ Optimize indexation, fuel consumption and traffic planning.
CONSTANTLY DEVELOP LEADERSHIP AND EMPLOYEE PARTICIPATION
■ Prioritize the recruitment and training of leadership for all people with leadership roles.
■ Management by objectives and continuous feedback makes all employees
visible and committed.
CONTINUE TO ACTIVELY DRIVE STRUCTURAL CHANGE
■ Nobina shall capture market opportunities and increase the proportion of incentives
in traffic contracts. This entails increasing the traffic company’s commitment
through greater responsibility for the range of services, schedules and sales, and
remuneration for both traffic production and the number of passengers.
■ Participate in the market consolidation of active and quality-oriented players.
Nobina’s business concept is to simplify everyday
travel for its customers and the vision is clear:
»Everyone wants to travel with us»