Community Radio Pledge (pdf) - amarc

tremors in social, cultural and traditional ways of thinking apart fromheralding the far-reaching responsibility for the rulers in its wake. The paceof the world has undergone a change along with the pace of the time. VedicAge gave way to Scriptural Age, Scriptural Age gave way to Historic Age,Historic Age gave way to Middle Age while the Middle Age gave way tothe Modern Age.Briefly, while the past has been changed by present, the present will bechanged by future. Human relationship is undergoing change. Faith, habits,thought process and diurnal activities of individuals are changing. Thestructure, shape and organization of society has been changing. Politicalsystem and means of production have undergone changes. The role of anindividual, caste and group has changed.Finally what we have to imbibe is journalism is not merely a technicalquestion; there’re moral and social questions attached to it. The technicalaspect goes missing when we carry out a public evaluation. Verdict onsocial standing and success is passed at the cost of morals and behavior.This incidentally explains why we must improve our behavior and makethem ideal, respected and exemplary with time. The conclusion arrived herehas pointed towards a new context in ethics. Professional perspectivesmust change while society changes. It is not enough when we merelyunderstand ethic in inanimate manner or so to say.Resource allocationThere was time until recently when older members of society used tobe ignored saying they were unproductive in nature. This ruled out anynatural investment on them. Businessmen used to put in lot of money insports and entertainment. State used to pour in money into war. There wasnegligible investment on women and children. There used to be not muchinterest when it comes to meet basic needs of the people like education andhealth. Investment was poured into areas which yielded productivity. Meansof communication used to invest money, time and space when it comes toactivities like politics, entertainment and sex.Now things have changed so much that a feeling whereby human lifeshould be treated with respect has caught the attention regardless of whetherone is old or unproductive. This is the reason why the spending has startedcoming in for the benefit of the old people, children, women and middleaged in tune with the need.Talking about health sector, budget is being spent in the treatment oflong-term illnesses apart from emergency treatment. This is the reason whyspecialized and high quality treatment units are coming up in Intensive CareUnity (ICU) and Coronary Care Unity (CCU). Talking about economic sectorspending has gone up in distribution and management apart from production.Spending on women and children has been boosted.81