meeting everyday needs of people everywhere Annual ... - Unilever
meeting everyday needs of people everywhere Annual ... - Unilever
meeting everyday needs of people everywhere Annual ... - Unilever
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18 <strong>Unilever</strong> <strong>Annual</strong> Review 1998 Business Overview<br />
Turnover £ million<br />
1 379<br />
94<br />
Operating pr<strong>of</strong>it £ million<br />
134<br />
94<br />
1 453<br />
■ Underlying volumes grew by 7%<br />
■ Good progress in pr<strong>of</strong>its and margins<br />
■ Strong results across many categories and countries<br />
95<br />
158<br />
95<br />
1 610<br />
1 569<br />
96<br />
166<br />
159<br />
96<br />
■ total business including discontinued operations<br />
■ continuing business<br />
1 517<br />
1 500<br />
97<br />
142<br />
140<br />
97<br />
The results for Turkey, formerly reported under<br />
Africa and Middle East region, are reported within<br />
Europe from 1 January 1998. Results for 1994-97<br />
have been restated on the same basis.<br />
1 493<br />
98<br />
149<br />
98<br />
Africa and Middle East<br />
£ million 1998 1998 1997 Change<br />
at current at constant at constant<br />
Continuing business rates rates rates<br />
Turnover 1 493 1 658 1 500 11%<br />
Operating pr<strong>of</strong>it 149 173 140 24%<br />
Operating pr<strong>of</strong>it before exceptional items 150 174 143 22%<br />
Our businesses in Africa and the Middle East made good progress in<br />
operating pr<strong>of</strong>its and margins. Underlying volumes grew by 7%. These<br />
strong results were spread across many categories and countries.<br />
The figures reflect the continued success <strong>of</strong> our focus on branded<br />
consumer products. Our performance was achieved in an increasingly<br />
competitive market and against a tough economic and political<br />
background. The Congo war, currency depreciation in Zimbabwe,<br />
Malawi and South Africa, and low Middle Eastern oil prices diminished<br />
the GDP growth <strong>of</strong> many nations.<br />
The South African business, our largest in the region, did very well.<br />
We strengthened market share in almost all corporate categories.<br />
Our pr<strong>of</strong>its and margins advanced strongly, due to an improved<br />
mix <strong>of</strong> products and good cost control. Home care results were<br />
particularly healthy.<br />
Our operations in Côte d’Ivoire also produced a significant<br />
performance, benefiting from favourable economic conditions. There<br />
were encouraging signs <strong>of</strong> recovery in our Kenyan business. In Nigeria<br />
we made good progress in stabilising the business and embarked on a<br />
restructuring programme.<br />
Despite no GDP growth in the Middle East, our businesses in Saudi<br />
Arabia and the Gulf increased underlying volumes and improved<br />
pr<strong>of</strong>its and margins. In Egypt, we did particularly well in tea and<br />
personal care: Good Morning, a new personal wash brand, became the<br />
consumers’ favourite less than a year from launch.<br />
Tea and oil palm estates made a useful contribution to the region’s<br />
results, mainly reflecting world commodity prices. We bought an oil<br />
palm estate in Ghana to support our core business.