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18 <strong>Unilever</strong> <strong>Annual</strong> Review 1998 Business Overview<br />

Turnover £ million<br />

1 379<br />

94<br />

Operating pr<strong>of</strong>it £ million<br />

134<br />

94<br />

1 453<br />

■ Underlying volumes grew by 7%<br />

■ Good progress in pr<strong>of</strong>its and margins<br />

■ Strong results across many categories and countries<br />

95<br />

158<br />

95<br />

1 610<br />

1 569<br />

96<br />

166<br />

159<br />

96<br />

■ total business including discontinued operations<br />

■ continuing business<br />

1 517<br />

1 500<br />

97<br />

142<br />

140<br />

97<br />

The results for Turkey, formerly reported under<br />

Africa and Middle East region, are reported within<br />

Europe from 1 January 1998. Results for 1994-97<br />

have been restated on the same basis.<br />

1 493<br />

98<br />

149<br />

98<br />

Africa and Middle East<br />

£ million 1998 1998 1997 Change<br />

at current at constant at constant<br />

Continuing business rates rates rates<br />

Turnover 1 493 1 658 1 500 11%<br />

Operating pr<strong>of</strong>it 149 173 140 24%<br />

Operating pr<strong>of</strong>it before exceptional items 150 174 143 22%<br />

Our businesses in Africa and the Middle East made good progress in<br />

operating pr<strong>of</strong>its and margins. Underlying volumes grew by 7%. These<br />

strong results were spread across many categories and countries.<br />

The figures reflect the continued success <strong>of</strong> our focus on branded<br />

consumer products. Our performance was achieved in an increasingly<br />

competitive market and against a tough economic and political<br />

background. The Congo war, currency depreciation in Zimbabwe,<br />

Malawi and South Africa, and low Middle Eastern oil prices diminished<br />

the GDP growth <strong>of</strong> many nations.<br />

The South African business, our largest in the region, did very well.<br />

We strengthened market share in almost all corporate categories.<br />

Our pr<strong>of</strong>its and margins advanced strongly, due to an improved<br />

mix <strong>of</strong> products and good cost control. Home care results were<br />

particularly healthy.<br />

Our operations in Côte d’Ivoire also produced a significant<br />

performance, benefiting from favourable economic conditions. There<br />

were encouraging signs <strong>of</strong> recovery in our Kenyan business. In Nigeria<br />

we made good progress in stabilising the business and embarked on a<br />

restructuring programme.<br />

Despite no GDP growth in the Middle East, our businesses in Saudi<br />

Arabia and the Gulf increased underlying volumes and improved<br />

pr<strong>of</strong>its and margins. In Egypt, we did particularly well in tea and<br />

personal care: Good Morning, a new personal wash brand, became the<br />

consumers’ favourite less than a year from launch.<br />

Tea and oil palm estates made a useful contribution to the region’s<br />

results, mainly reflecting world commodity prices. We bought an oil<br />

palm estate in Ghana to support our core business.

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