Towards an organic community of LEGO Innovators - KEA

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In 2012, users shared their LEGO creationsface to face with 9,5 million people at518 events globally…23
LEGO User Communities – who are they?Organized over 1.000 shows and events since 2008 with 15 mio visitors Run 100s of blogs and websites Have shared more than 10 mio pics and videos online 100.000 AFOLs are asked for advice by friends and family 41% are parents 75% are between 25-‐44 years old 60% have completed a Bachelor degree + Most employed in technical fields (33%) Employed in arts, design, media (9%) Male 86% Female 14%
Page 1 and 2: Towards an organic community of LEG
Page 3 and 4: Our Foundationthe LEGO Brand framew
Page 5 and 6: Requires an integrated and alig
Page 7 and 8: Established processes are under pre
Page 9 and 10: Why Open Innovation at The LEGO Gro
Page 11 and 12: In 1998, we launched LEGO Mindstorm
Page 13 and 14: LEGO MINDSTORMS 2nd Gen, co-
Page 15 and 16: Adam Reed Tucker, LEGO Architecture
Page 17 and 18: Talented users continue to amaze us
Page 19: In 2012, we are in contact with 200
Page 23: The Shinkai 6500
Page 26 and 27: External as well as internal contri
Page 28 and 29: 4 Value PoolsAll EmployeesEntrepren
Page 30 and 31: OI = Design Problem = Opportunity
Page 37 and 38: The emergence of theorganic brand e
Page 39: Thank you for listening!?!

Towards an organic community of LEGO Innovators - KEA

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