Towards an organic community of LEGO Innovators - KEA

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OI = Design Problem = Opportunity“Design drives innovation; innovation powers brand; brand builds loyalty; andloyalty sustains profits. If you want long-term profits, start with design.” Marty Neumeierless Management more OrchestratingDesign a compelling Participation ExperienceThat enable the Harvesting of Collective IntelligenceThe LEGO Group, Technology and Open InnovaCon: SCven Kerestegian
The LEGO Group, Technology and Open InnovaCon: SCven Kerestegian Simple IntuiCve InnovaCve Value + Adequate EffecCve Inspires Change -+Design
Page 1 and 2: Towards an organic community of LEG
Page 3 and 4: Our Foundationthe LEGO Brand framew
Page 5 and 6: Requires an integrated and alig
Page 7 and 8: Established processes are under pre
Page 9 and 10: Why Open Innovation at The LEGO Gro
Page 11 and 12: In 1998, we launched LEGO Mindstorm
Page 13 and 14: LEGO MINDSTORMS 2nd Gen, co-
Page 15 and 16: Adam Reed Tucker, LEGO Architecture
Page 17 and 18: Talented users continue to amaze us
Page 19 and 20: In 2012, we are in contact with 200
Page 21 and 22: LEGO User Communities - who are the
Page 23: The Shinkai 6500
Page 26 and 27: External as well as internal contri
Page 28 and 29: 4 Value PoolsAll EmployeesEntrepren
Page 37 and 38: The emergence of theorganic brand e
Page 39: Thank you for listening!?!

Towards an organic community of LEGO Innovators - KEA

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