Towards an organic community of LEGO Innovators - KEA
Towards an organic community of LEGO Innovators - KEA
Towards an organic community of LEGO Innovators - KEA
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Value creation in the br<strong>an</strong>deco-system - how?o SEE the resourceful user in your consumer.o CREATE ways for the outside world to easilyparticipate in your value creation.o PRACTICE WIN – WIN in everything you do.o BE CLEAR about rules <strong>an</strong>d expectations.o Let the br<strong>an</strong>d ecosystem do the HEAVY LIFTING.o BE as OPEN <strong>an</strong>d tr<strong>an</strong>sparent as possible.o START SMALL, experiment, <strong>an</strong>d improve as you goalong.o Innovate WITH <strong>an</strong>d FOR the br<strong>an</strong>d ecosystem.Image: Nath<strong>an</strong> Sawaya <strong>an</strong>d De<strong>an</strong> West, 2013
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