Towards an organic community of LEGO Innovators - KEA

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The emergence of theorganic brand eco-system”Yellow” by Nathan Sawaya
Page 1 and 2: Towards an organic community of LEG
Page 3 and 4: Our Foundationthe LEGO Brand framew
Page 5 and 6: Requires an integrated and alig
Page 7 and 8: Established processes are under pre
Page 9 and 10: Why Open Innovation at The LEGO Gro
Page 11 and 12: In 1998, we launched LEGO Mindstorm
Page 13 and 14: LEGO MINDSTORMS 2nd Gen, co-
Page 15 and 16: Adam Reed Tucker, LEGO Architecture
Page 17 and 18: Talented users continue to amaze us
Page 19 and 20: In 2012, we are in contact with 200
Page 21 and 22: LEGO User Communities - who are the
Page 23: The Shinkai 6500
Page 26 and 27: External as well as internal contri
Page 28 and 29: 4 Value PoolsAll EmployeesEntrepren
Page 30 and 31: OI = Design Problem = Opportunity
Page 38 and 39: Value creation in the brandeco-syst

Towards an organic community of LEGO Innovators - KEA

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