Towards an organic community of LEGO Innovators - KEA

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External as well as internal contributors have willingly sharedtheir experiences and ideas…“99.99% of the smartest people in the world don’t work for us.” External Quote “People don’t have to work for us to work with us.” Internal Quote However theyprobably grewup playingwith LEGObricks “Most of our radical innova0ons come from people who are not domain experts.”External Quote “I am scared to look at external ideas because we don’t want to get sued.” Internal Quote “OI: Don’t even touch it if it is not demanded by your very top management.” External Quote “Consumers of today are intelligent, they are crea0ve and they have an opinion… And they expect you to listen!” Internal Quote
A constant inflow on ideas but noestablished process….
Page 1 and 2: Towards an organic community of LEG
Page 3 and 4: Our Foundationthe LEGO Brand framew
Page 5 and 6: Requires an integrated and alig
Page 7 and 8: Established processes are under pre
Page 9 and 10: Why Open Innovation at The LEGO Gro
Page 11 and 12: In 1998, we launched LEGO Mindstorm
Page 13 and 14: LEGO MINDSTORMS 2nd Gen, co-
Page 15 and 16: Adam Reed Tucker, LEGO Architecture
Page 17 and 18: Talented users continue to amaze us
Page 19 and 20: In 2012, we are in contact with 200
Page 21 and 22: LEGO User Communities - who are the
Page 23: The Shinkai 6500
Page 28 and 29: 4 Value PoolsAll EmployeesEntrepren
Page 30 and 31: OI = Design Problem = Opportunity
Page 37 and 38: The emergence of theorganic brand e
Page 39: Thank you for listening!?!

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