Towards an organic community of LEGO Innovators - KEA
Towards an organic community of LEGO Innovators - KEA
Towards an organic community of LEGO Innovators - KEA
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<strong>LEGO</strong> User Communities – who are they?Org<strong>an</strong>ized over 1.000 shows <strong>an</strong>d events since 2008 with 15 mio visitors Run 100s <strong>of</strong> blogs <strong>an</strong>d websites Have shared more th<strong>an</strong> 10 mio pics <strong>an</strong>d videos online 100.000 AFOLs are asked for advice by friends <strong>an</strong>d family 41% are parents 75% are between 25-‐44 years old 60% have completed a Bachelor degree + Most employed in technical fields (33%) Employed in arts, design, media (9%) Male 86% Female 14%
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