Public Relations Handbook - Narcotics Anonymous

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If the area decides that they will provide a correspondence or step-writingprogram, then they can attempt to define the nature of these relationships—usually, women write to women and men write to men. Step-writing programscan also include a disclaimer for inmates and members stating that mail is oftenmonitored by correctional officials.Inmate correspondence reaches a population of NA members who have toovercome very real obstacles. Inmates are often eager to work the steps and are justas hungry for recovery as groups struggling to grow in remote parts of the world.Sample guidelines can be obtained from neighboring areas, regions, or NA WorldServices.Our service structure depends on the integrity and effectivenessof our communications.Twelve Concepts for NA ServiceFellowship development can make a difference in NA’s overall growth andeffectiveness. Our ability to support those in need can mean the difference betweena strong and thriving NA community and one that is isolated. Successful efforts canalso make a difference in a new or incarcerated member’s ability to connect with theNA program and find recovery. We can aspire to make it so that every action wetake in service demonstrates our desire to carry NA’s message of recovery.ResourcesFellowship development inquiriesSample letters112 | Chapter 12 | Fellowship Development
chapter13G OVERNMENTDeveloping relationships with government agencies can help NA be seen as amore credible community resource. These relationships often result in staffof government agencies advocating for NA or providing opportunities for usto make NA more widely known through programs like government-runpublic service announcements. In some parts of the world, the existence of NarcoticsAnonymous depends on our ability to build and maintain positive relationships withthe government. The most important thingKey topicsCore PR principlesPR & governmentPlanning & preparation forareas & committeesPutting your plan into actionResourcesKey icons Practical experience Preparation and training tips PR principles for discussionis for us to patiently build solid long-termrelationships so that more addicts have achance to learn about NA.This chapter offers general informationabout planning and interacting with nationaland local government, as wellas specific information about interactingwith public service departments andpolice departments (refer to theCriminal Justice chapter for informationabout correctional institutions, drugcourts, etc.). Areas may want to reviewChapter Four for general informationabout forming new relationships with anyorganization.Core public relations principlesThis section is excerpted from Chapter Two.Cooperation, not affiliationOur experience has shown that we have many nonaddict friends who canadvocate for NA. If a professional wants to support NA by sharing about theeffectiveness of our program, they are free to do that. What we can do is try toensure that the nonmember’s enthusiasm for our program doesn’t misrepresentthe addict-to-addict nature of our program. NA is not a program whereprofessionals treat addicts, but professionals often want to advocate for NA’sviability because they have seen recovery working for their clients or loved ones.The role of the local service body in a situation like this is crucial. The NAcommunity can provide training and establish accountability with thenonmember supporter; this way the nonmember supporter can become anasset to NA’s primary purpose. When building relationships with government agencies, how can the areaensure that they have not affiliated NA with this outside organization?October 2006 | PR Handbook | 113
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Public RelationsStatementWhy public
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Copyright © 2006, 2007 byNarcotics
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prefaceWelcome to the Public Relati
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chapter1NA AND P UBLIC R ELATIONSTh
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What does “public relations” me
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chapter2C ORE P UBLIC R ELATIONS P
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The principle of anonymity encourag
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and the members in the group give t
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Attraction …The attractiveness of
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In understanding the principle unde
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An NA group ought never endorse, fi
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“Forever nonprofessional”During
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chapter3E FFECTIVE S ERVICESThis ch
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There are several ways to prioritiz
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presentations. Trusted servants who
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Flexible service structuresA flexib
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Below are possible components of a
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P REPARATION AND T RAININGFOR I NTE
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What do we know about them?Just as
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means that we may seek help from me
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highlight the diversity of our fell
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Another way to prepare for presenta
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chapter5M EDIAOur public relations
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Is the committee prepared for possi
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Discussing these kinds of topics wi
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Some NA members who have participat
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48 | Chapter 5 | Media
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is attractive, newcomers and potent
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Training and preparing trusted serv
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P u t t i n g y o u r p l a n i n t
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MedicationRegardless of the persona
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Invite drug-court personnel to part
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The signing of cards is providing a
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Page 82 and 83: How can NA benefit from forming coo
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Page 90 and 91: Attraction…What is likely to be a
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Page 126: A Vision for NA ServiceAll of the e
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Public Relations Handbook - Narcotics Anonymous

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