Public Relations Handbook - Narcotics Anonymous

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Copyright © 2006, 2007 byNarcotics Anonymous World Services, Inc.All rights reserved.World Service OfficePO Box 9999Van Nuys, CA 91409, USAT 818.773.9999F 818.700.0700www.na.orgWorld Service Office–Europe48 rue de l’ÉtéB-1050 Brussels, BelgiumT +32/2/346 60 12F +32/2/649 92 39World Service Office–Canada150 Britannia Road E, Unit 21Mississauga, Ontario L4Z 2A4, CanadaT 905.507.0100F 905.507.0101This is NA Conference-approved literature.Narcotics Anonymous,and The NA Wayare registered trademarks ofNarcotics Anonymous World Services, Incorporated.ISBN 978-1-55776-684-7 11/10WSO Catalog Item No. 2102A
contentspreface .................................................................................................................................................... vSection 1chapter 1:NA and Public Relations ............................................................................................................... 1chapter 2:Core Public Relations Principles ................................................................................................. 5chapter 3:Effective Services .......................................................................................................................... 19chapter 4:Preparation and Training for Interacting with the Public ................................................... 29Section 2chapter 5:Media ............................................................................................................................................ 39chapter 6:Criminal Justice ............................................................................................................................ 49chapter 7:Treatment: Inpatient, Outpatient, and Residential Settings ................................................ 63chapter 8:Healthcare ..................................................................................................................................... 73chapter 9:Phonelines ...................................................................................................................................... 81chapter 10:Internet Technology ................................................................................................................... 91chapter 11:Event Planning ............................................................................................................................... 97chapter 12:Fellowship Development ......................................................................................................... 105chapter 13:Government ............................................................................................................................... 113conclusion ......................................................................................................................................... 117
Page 2 and 3: Public RelationsStatementWhy public
Page 7 and 8: prefaceWelcome to the Public Relati
Page 9 and 10: chapter1NA AND P UBLIC R ELATIONSTh
Page 11 and 12: What does “public relations” me
Page 13 and 14: chapter2C ORE P UBLIC R ELATIONS P
Page 15 and 16: The principle of anonymity encourag
Page 17 and 18: and the members in the group give t
Page 19 and 20: Attraction …The attractiveness of
Page 21 and 22: In understanding the principle unde
Page 23 and 24: An NA group ought never endorse, fi
Page 25 and 26: “Forever nonprofessional”During
Page 27 and 28: chapter3E FFECTIVE S ERVICESThis ch
Page 29 and 30: There are several ways to prioritiz
Page 31 and 32: presentations. Trusted servants who
Page 33 and 34: Flexible service structuresA flexib
Page 35 and 36: Below are possible components of a
Page 37 and 38: P REPARATION AND T RAININGFOR I NTE
Page 39 and 40: What do we know about them?Just as
Page 41 and 42: means that we may seek help from me
Page 43 and 44: highlight the diversity of our fell
Page 45 and 46: Another way to prepare for presenta
Page 47: chapter5M EDIAOur public relations
Page 50 and 51: Is the committee prepared for possi
Page 52 and 53: Discussing these kinds of topics wi
Page 54 and 55:
Some NA members who have participat
Page 56 and 57:
48 | Chapter 5 | Media
Page 58 and 59:
is attractive, newcomers and potent
Page 60 and 61:
Training and preparing trusted serv
Page 62 and 63:
P u t t i n g y o u r p l a n i n t
Page 64 and 65:
MedicationRegardless of the persona
Page 66 and 67:
Invite drug-court personnel to part
Page 68 and 69:
The signing of cards is providing a
Page 70 and 71:
62 | Chapter 6 | Criminal Justice
Page 72 and 73:
committee chairperson. We need othe
Page 74 and 75:
settings. The following list can he
Page 76 and 77:
Sponsorship and treatmentIf a treat
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with alternatives. One alternative
Page 80 and 81:
72 | Chapter 7 | Treatment
Page 82 and 83:
How can NA benefit from forming coo
Page 84 and 85:
Training and preparing trusted serv
Page 86 and 87:
crimes. This research is a valuable
Page 88 and 89:
80 | Chapter 8 | Healthcare
Page 90 and 91:
Attraction…What is likely to be a
Page 92 and 93:
Volunteers can be trained to use NA
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ReferralsMany phoneline calls are f
Page 96 and 97:
NA members answering callsAdvantage
Page 98 and 99:
90 | Chapter 9 | Phonelines
Page 100 and 101:
Public relations and Internet techn
Page 102 and 103:
linking to the NAWS website, an are
Page 104 and 105:
unmediated forum, however, is like
Page 106 and 107:
AccountabilityThere are responsibil
Page 108 and 109:
We must remember that, wherever we
Page 110 and 111:
As detailed in Chapter Four, traini
Page 112 and 113:
104 | Chapter 11 | Event Planning
Page 114 and 115:
members put their individual wants
Page 116 and 117:
fellowship development efforts, be
Page 118 and 119:
We encourage each member of the gro
Page 120 and 121:
If the area decides that they will
Page 122 and 123:
What are some ways that the area ca
Page 124 and 125:
type of hierarchical tradition may
Page 126:
A Vision for NA ServiceAll of the e
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