Public Relations Handbook - Narcotics Anonymous

prefaceWelcome to the Public Relations Handbook!In Narcotics Anonymous, public relations simply means taking a moreconscientious approach to the relationships we create with the public. This is thesubject of the Public Relations Handbook: NA’s relationships with the public. Theserelationships are usually the result of members’ interactions at meetings andevents, members’ performing specific service functions, and members representingNA (sometimes unknowingly) during the daily routine of their lives. The scope ofpublic relations is broad. And because of that, this material is designed to help all of usin the many ways we interact with the public.We can think about public relations as dynamic relationships. The ways we createand maintain relationships with the public will continue to change and grow over time.Because of these evolving needs, the principles and planning tools in Chapters Twoand Three are the foundation of the Public Relations Handbook. When our relationshipswith the public change, the principles and planning techniques stay consistent. Inaddition, much of the handbook’s support material will be updated regularly to meetthe changing needs of our public relations service efforts.The Public Relations Handbook is simply a place to begin; it is a tool members can useto become more aware and informed. You are the ones who will use this material tocreate a variety of inspired PR approaches in your local communities.