Public Relations Handbook - Narcotics Anonymous

Effective leadership is highly valued in Narcotics Anonymous.Leadership qualities should be carefully considered whenselecting trusted servants.Twelve Concepts for NA ServiceNonaddict presentersTwo points to consider if we use adequately trained nonaddicts to speak for NAat community events are that (1) they can help us protect our anonymity at localevents, and (2) they can advocate for NA using the language of the public audience.We want to be careful of using the same presenters so much that they become the“face” of NA.Exhibits and boothsIf we are not presenting and we are staffing a booth at an event, we take the sameconsiderations of preparation and personal appearance. We want someone to be atthe exhibit or booth at all times. We can invite experienced NA members to comejoin in events, yet we want to be sure to limit the number of members at an exhibitso that the booth isn’t overcrowded; usually, three members are adequate. Weprovide local NA contact information to those who visit the booth. If a question towhich we don’t have the answer is posed, we offer to contact a member in the localNA community to get the answer to their question. We can make it a practice toask those who visit the booth for their business cards. Getting this kind of contactinformation will be most useful if we are sure to follow up by sending a letter andinformation packets about NA. We try to be helpful and reliable when providinginformation about NA.The audienceThe audience is the reason for giving presentations. We encourage audienceparticipants to network and invite their own contacts. We can also create ways forthe public audience to give us feedback on our presentation. An evaluation form thatasks participants about the usefulness of the presentation, the effectiveness of thepresenters, the values of the material handed out during the session, and if there wasanything else that could have been included can help our presentations continue toimprove. We can solicit contact information from attendees and be sure to followup with that contact information.We can ask NA members to sit in the audience. We can train members from thelocal NA community by inviting them to observe the presentation and listen to thequestion-and-answer session. NA audience members can ask the first questions inthe question-and-answer session. They can also help set the tone and provide thepresenters with encouragement and support.One of the more important things we can do is to listen to the audience. Bylistening to the audience, we can respond with more relevant information. We canalso get their feedback and begin practicing having a dialogue with this publicaudience.Rehearsal and preparationPracticing with NA members can be a fun way to prepare for presentations.Trusted servants can ask each other the most difficult questions they can think of ina rehearsed presentation. Practicing with a friendly audience of NA members canalso help presenters build their confidence. Rehearsing in this way will also ensurethat our presentation fits into the allotted time frame.36 | Chapter 4 | Preparation & Training