Public Relations Handbook - Narcotics Anonymous

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Some NA members who have participated in TV or film segments have hadsuccess with using specific camera angles, like asking the camera person orproducer to shoot from over a shoulder from behind or to take a longer shotfrom behind. Other members have worked with production companies to setup an interview in which members’ voices are played over images that are notpictures of members. We will want to keep in mind that we have no controlover how a producer, director, or reporter will actually depict or interpretNarcotics Anonymous. Sometimes, despite our best efforts to thoroughlyeducate inquirers about our program, information may still be blurred ormisinterpreted for reasons that are simply beyond our control. If contacted by a reporter, we can always provide written information aboutNA. If members do decide to answer questions, we want to be sure to giveclear and accurate information about the NA program. We can politely declineto answer questions that fall outside of our traditions or that sensationalize orglorify addiction. For example, we are cautious not to discuss the details ofwhich drugs we used, but we can share, for the purpose of identification, somedetails from our personal story. It’s always best to work with a committee whencontacted by a reporter. An area avoids agreeing to the broadcast of any spots that require a sponsoringorganization to be affiliated with NA. For example, we would not endorse abroadcast spot that states that a certain corporation sponsors the message fromNarcotics Anonymous. If an ASC learns that NA will be depicted in a dramatic film or is contacted by alocal production company or television program, then the area may decide toform a cooperative relationship with the filmmakers. If members do decide toparticipate, the area service committee can then decide what they are able toprovide. Trusted servants may ask to read the film’s script and discuss with theproducers or directors what is wanted from NA. There are times when ourprinciples are at odds with the interests and goals of the media. We do not takepart in any media project that is in conflict with our traditions and our desire toeffectively carry NA’s message. Outside organizations (like productioncompanies) are not responsible to uphold our traditions and there is always thepossibility that they may disregard our requests. Working with the region or theWorld Service Office can allow the area to maintain its focus on supporting itslocal groups’ ability to carry the NA message of recovery in their meetings.[The Eleventh] Tradition goes on to tell us thatwe need to maintain personal anonymity at the levelof press, radio, and films. This is to protectthe membership and the reputation ofNarcotics Anonymous.Basic TextA theatrical production (professional, community, high school, or university)about addiction can be an opportunity for the area to cooperate with an outsideorganization. The area may want to provide information to a local playwright aboutaddiction by clarifying the nature of recovery in NA and providing information aboutthe NA program. The area can provide the production company with local meetingdirectories, or buy a spot on the playbill to provide the local NA phoneline number.46 | Chapter 5 | Media
Planning our media efforts can make them more beneficial. Our interactions withthose who work in the media can also help to establish NA as a responsive andtrusted community organization. These outcomes will ultimately help us reach ourmost important goal: to make NA’s message available to all addicts.ResourcesSuggested flyer guidelinesPosters, billboards, bus benches…Introductory letter for PSA placementThank-you letter for PSA placementRadio PSA scriptsTV PSA scriptsFAQ – mediaOctober 2006 | PR Handbook | 47
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Public RelationsStatementWhy public
Page 4 and 5: Copyright © 2006, 2007 byNarcotics
Page 7 and 8: prefaceWelcome to the Public Relati
Page 9 and 10: chapter1NA AND P UBLIC R ELATIONSTh
Page 11 and 12: What does “public relations” me
Page 13 and 14: chapter2C ORE P UBLIC R ELATIONS P
Page 15 and 16: The principle of anonymity encourag
Page 17 and 18: and the members in the group give t
Page 19 and 20: Attraction …The attractiveness of
Page 21 and 22: In understanding the principle unde
Page 23 and 24: An NA group ought never endorse, fi
Page 25 and 26: “Forever nonprofessional”During
Page 27 and 28: chapter3E FFECTIVE S ERVICESThis ch
Page 29 and 30: There are several ways to prioritiz
Page 31 and 32: presentations. Trusted servants who
Page 33 and 34: Flexible service structuresA flexib
Page 35 and 36: Below are possible components of a
Page 37 and 38: P REPARATION AND T RAININGFOR I NTE
Page 39 and 40: What do we know about them?Just as
Page 41 and 42: means that we may seek help from me
Page 43 and 44: highlight the diversity of our fell
Page 45 and 46: Another way to prepare for presenta
Page 47: chapter5M EDIAOur public relations
Page 50 and 51: Is the committee prepared for possi
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Page 58 and 59: is attractive, newcomers and potent
Page 60 and 61: Training and preparing trusted serv
Page 62 and 63: P u t t i n g y o u r p l a n i n t
Page 64 and 65: MedicationRegardless of the persona
Page 66 and 67: Invite drug-court personnel to part
Page 68 and 69: The signing of cards is providing a
Page 70 and 71: 62 | Chapter 6 | Criminal Justice
Page 72 and 73: committee chairperson. We need othe
Page 74 and 75: settings. The following list can he
Page 76 and 77: Sponsorship and treatmentIf a treat
Page 78 and 79: with alternatives. One alternative
Page 80 and 81: 72 | Chapter 7 | Treatment
Page 82 and 83: How can NA benefit from forming coo
Page 84 and 85: Training and preparing trusted serv
Page 86 and 87: crimes. This research is a valuable
Page 88 and 89: 80 | Chapter 8 | Healthcare
Page 90 and 91: Attraction…What is likely to be a
Page 92 and 93: Volunteers can be trained to use NA
Page 94 and 95: ReferralsMany phoneline calls are f
Page 96 and 97: NA members answering callsAdvantage
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Page 100 and 101: Public relations and Internet techn
Page 102 and 103: linking to the NAWS website, an are
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unmediated forum, however, is like
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AccountabilityThere are responsibil
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We must remember that, wherever we
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As detailed in Chapter Four, traini
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104 | Chapter 11 | Event Planning
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members put their individual wants
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fellowship development efforts, be
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We encourage each member of the gro
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If the area decides that they will
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What are some ways that the area ca
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type of hierarchical tradition may
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A Vision for NA ServiceAll of the e
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Public Relations Handbook - Narcotics Anonymous

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